QLED TVs showcase bezel-less design and invisible connections.
Bixby and Dex Experience Center, VR Amusement Park Also Available

Samsung Electronics showcased innovative products and suggested new possibilities for smart life at the World IT Show 2017 held at COEX.

Samsung Electronics has redefined the standard of picture quality with its new quantum dot technology that uses metal materials, 'QLED TV'.
The exhibition hall was designed so that visitors could experience firsthand various products released in 2017, including the 'Galaxy S8', 'Galaxy S8+', 'Gear 360', and 'Gear VR'.

Samsung QLED TV is a TV that has significantly improved the level of picture quality by applying metal to quantum dot particles. It not only accurately implements the DCI-P3 color gamut, which is the content production standard of Hollywood studios, but also implements 100% of the color volume, which is an even more detailed standard.

Visitors can see for themselves the bezel-less screen and clean back design, which are some of the features of Samsung premium TVs, as well as the 'Invisible Connection', a transparent cable that hides the devices and cables that are tangled around the TV.

You can also experience the TV being turned into a work of art through the easel-shaped 'Studio Stand', which allows you to place a painting that completes the TV as a wonderful object in your home.

Samsung Electronics has overcome the framework and limitations of existing smartphones. The Galaxy S8, a revolutionary product that surpasses expectations, was showcased alongside the Galaxy S8+, along with the 2017 Gear 360 camera and Gear VR with Controller, which offer an even more enhanced VR (virtual reality) experience.

In particular, a separate space was set up to experience 'Bixby', an intelligent interface that suggests new ways for smartphones and users to communicate, and 'Samsung Dex', which allows the 'Galaxy S8' and 'Galaxy S8+' to be used like a desktop PC.

In the virtual reality (VR) experience space, visitors can film the entire space in all 360 degrees, up, down, left, and right, using the new 2017 model 'Gear 360' camera, which has improved performance and portability.

While enjoying virtual reality (VR) content with 'Gear VR with Controller,' you can swing the controller as if casting a real fishing rod, swing it as if playing golf, and press the controller's 'trigger' as if shooting a real gun to enjoy the game realistically. In addition, visitors can sit on a '4D chair' that shakes like an amusement ride to match the VR content, allowing them to experience ski jumping, kayaking, mountain biking, and more for an even more realistic experience.