Movie trailers, information, and advertisement delivery

Samsung Electronics installed smart signage at 50 CGV movie theaters nationwide.

Customers visiting the CGV movie theater can check various information, including movie trailers, advertisements, theater information, ticketing, and admission guidance, through Samsung Smart Signage.

Samsung Electronics installed various products, including approximately 500 video wall-type signage units that can be combined to form a large screen and large UHD signage, in 50 CGV movie theaters nationwide, including Wangsimni, Gangnam, Suwon, Daejeon, and Busan Centum City.

The newly installed 46-inch and 55-inch video wall-type smart signage and large 85-inch UHD signage feature durability that ensures trouble-free operation even with 24-hour use, seven days a week, and support a high brightness of 500 nits to display various content very clearly even in dark spaces.

Samsung Electronics has categorized the usage of its video walls into two main types to match the behavior of customers visiting CGV.
Installed. MAB (Movie Advertisement Board) type video walls are located above ticket counters and ticket vending machines to display movie trailers and screening information, assisting customers in selecting and booking movies, while large ID (Information Display) type video walls are installed in prominent locations such as lobbies or entrances to deliver admission information and advertisements to customers waiting before the movie starts.

Kim Seok-ki, Executive Vice President of Samsung Electronics’ Visual Display Business, stated, “Video wall signage is an effective marketing tool for the cinema industry with a wide range of applications,” adding, “We will continue to introduce various signage products that will innovatively transform the entertainment industry.”