Plan to target the built-in market in earnest with new products
Exhibition hall setup with Italian furniture brands

Samsung Electronics participated in the global housing and construction exhibition 'PCBC (Pacific Coast Builder Conference)' held at the San Diego Convention Center in the United States, unveiled new 'Chef Collection Built-in' products, and launched a full-scale offensive on the built-in market.

The newly introduced 'Chef Collection Built-in' is a kitchen appliance package that reflects the inspiration of world-renowned chefs from Samsung's 'Club de Chef' from the development stage, offering premium built-in appliances with differentiated technology and innovative usability.

Samsung 'Chef Collection Built-in' consists of: a 4-door 'French Door Refrigerator' equipped with a Flex Zone that allows switching between refrigeration and freezing modes; a built-in 'Wall Oven' equipped with a steam function and a Flex Duo that divides the interior space into two for efficient cooking; a 'ProStyle Range' that combines a cooktop providing industry-leading heat (22K BTU) with an oven with a steam function; and a 'Dishwasher' with significantly enhanced cleaning power using Samsung's unique 'WaterWall™' method.


In particular, all of these products are equipped with smart features and can be connected via 'Samsung Connect,' enabling remote control and execution through a smartphone.The operating status can be checked. In addition, the 'View Inside' function allows you to view the inside of the refrigerator from the outside.

In particular, Samsung Electronics partnered with the Italian luxury furniture brand Dada to curate its exhibition booth to further emphasize the innovative technology and premium quality of the 'Chef Collection Built-in'.

Christopher Kostow, a member of Samsung’s ‘Club de Chef’ and a Michelin 3-star chef, captivated the attention of the participants by hosting a cooking show where he explained the excellence of the product and personally demonstrated his cooking skills.

John Harrington, Senior Vice President of Samsung Electronics America, said, “We are pleased to showcase the outstanding features and performance of our products through our participation in PCBC,” adding, “We will lead the U.S. premium kitchen appliance market with the ‘Chef Collection Built-in,’ which embodies the philosophy of world-class chefs.”