Support works by famous Mexican painters with 'Art Mode'
We plan to provide artwork featuring Mexican tourist attractions.

Samsung Electronics unveiled 'The Frame,' a new concept lifestyle TV, in Mexico, following Europe, Korea, and the United States.

Samsung Electronics held the 'The Frame launch event' at the Polyforum Siquerios gallery in Mexico City, attended by about 150 people including media and industry representatives.

The Polyforum Siqueiros, where the event took place on this day, is Mexico's premier gallery, featuring murals by David Alfaro Siqueiros, one of the three great masters of Mexican art.

The most significant feature of 'The Frame' is that when 'Art Mode' is activated, a user-selected artwork or photo is displayed on the screen like a picture frame, and it provides a vivid visual experience identical to the actual artwork by adjusting brightness and color according to the surrounding environment, such as lighting.

In addition, it features a 'close-fit wall mount' design that allows attachment without gaps between the TV and the wall, and organizes complex wires with 'transparent optical cables' and 'One Connect Boxes' to create a more elegant space.

Samsung Electronics, in collaboration with the Mexican Ministry of Tourism, one of the Seven Wonders of the World We plan to provide artworks of major Mexican tourist attractions, such as the iconic Mayan ruins Chichen Itza, the El Angel de la Independencia, and the Palacio de Bellas Artes, through 'The Frame'.

We also plan to support various works by famous Mexican painters and photographers, including the renowned painter and designer Pedro Friedeberg, as well as Javier Marin and Santiago Carbonell.

A Samsung Electronics official stated, “‘The Frame’ is an innovative product that presents consumers with a new direction for enjoying TV,” adding, “We will strengthen various local marketing efforts to expand sales of ‘The Frame,’ which was launched in Mexico for the first time in Latin America.”