'LG Mobile Product Briefing' Held for Customers Including Power Bloggers
Expansion of supported countries and payment methods... Continuous upgrades to speed, UI, graphics, etc.

“We will not only enhance the convenience features of the LG Pay service but also expand its scope, including usage countries, payment methods, and applicable product lines.”

LG Electronics MC Business Division President Jo Jun-ho expressed confidence in the smartphone offline payment service LG Pay during a meeting with customers.

LG Electronics held the 'LG Mobile Product Briefing' at the LG Twin Towers in Yeouido, Seoul on the 30th of last month, providing an opportunity to listen to the voices of LG smartphone customers. The event, which lasted about 80 minutes, was attended by approximately 50 people, including executives from the MC Business Division such as President Cho Jun-ho, Senior Vice President Jeong Ho-jung of the MC Device Business Division, and Senior Vice President Kim Ki-young of the SW Platform Office, as well as members of the LG G6 pre-experience group and netizens including power bloggers.

We are researching ways to enhance consumer convenience by analyzing the usage status of LG Pay from various angles, including by gender, age, and region. For example, an analysis of LG Pay usage by age group as of the end of last June showed that the 30s accounted for the largest share at 38.4% of the total, while the usage rates of the 50s and 60s approached 10% and showed a rapidly increasing trend. Accordingly, LG Electronics is considering increasing icon sizes or applying intuitively recognizable animation effects for users in their 50s and 60s.

Accordingly, plans were announced to expand payment options to enable online payments as well as offline transactions via LG Pay. It was explained that starting next year, the product range to which LG Pay applies will be expanded to include not only premium but also budget-friendly products. Furthermore, he added that the company will strengthen product competitiveness in the global market by increasing the number of countries where the LG Pay service is available.

They also emphasized that they will continuously upgrade LG Pay by not only enhancing convenience features but also considering psychological aspects of users, such as payment response speed, user interface (UI), and graphics.

The LG G6 is another turning point that has enabled the company to build consumer trust.

When asked about the significance of the LG G6 for LG's smartphone business, President Cho stated, "It marks another turning point in building consumer trust in LG smartphones," adding, "Since its launch, word of mouth regarding its quality and durability has spread, leading to a steady increase in customers seeking the LG G6."

Specific details were also discussed regarding what consumers expect from LG Electronics. In response to requests to extend battery life, the management emphasized that they would strengthen low-power technologies while maintaining world-class safety standards.

There were also suggestions to enhance the intuitive user experience. In response, the management stated that they would strengthen convenience for existing products through continuous software updates, while also expanding LG's unique and differentiated UX in new products. In addition, they promised to continuously incorporate all specific requirements, such as display performance, camera functions, and after-sales service support, without omission.

CEO Jo Jun-ho stated, “All technology will converge on enhancing customer value,” adding, “We will concentrate all our capabilities on creating better products to repay the trust of our customers.”