Results of an online survey conducted on 13 countries

Samsung Electronics has been named Asia's best brand for six consecutive years.

According to a recent online survey of consumers in 13 Asian countries conducted by global communication marketing firm Campaign Asia-Pacific and market research firm Nielsen, Samsung Electronics ranked first on the 'ASIA'S TOP 1000 BRANDS' list for the sixth consecutive year. This was followed by Apple (2nd), Sony (3rd), Nestlé (4th), and Panasonic (5th).

Campaign Asia Pacific cited the following reasons why Samsung Electronics was able to maintain its number one position again this year: △ the restoration of consumer trust through a swift, transparent, and effective communication strategy to resolve the Galaxy Note 7 battery burnout issue; △ the successful launch of the Galaxy S8; and △ the lack of clear competitors.

This survey was conducted by asking more than 6,000 consumers in 13 countries, including China, India, Japan, Singapore, Indonesia, Thailand, Vietnam, Australia, and Korea, about the most trusted brands for 17 major product categories, including home appliances, automobiles, food and beverages, retail, and finance.

Lee Sang-chul, Executive Vice President and Head of Samsung Electronics Southeast Asia, said, "We will continue to strive to provide sustainable value to consumers and local communities to become a beloved brand."