U.S. market research firm Traqline announced that Samsung Electronics ranked first in the U.S. home appliance market by brand in the second quarter of 2017, recording an 18.2% market share (based on revenue). For the first half of the year, the cumulative share was 18.7%, an increase of 3 percentage points compared to the same period last year.

Samsung Electronics achieved first place for five consecutive quarters after ranking first with 16.7% in the second quarter of 2016, thanks to the competitiveness of premium products such as 'Family Hub' and 'FlexWash'.

Refrigerators maintained their undisputed number one position with 21.6% in the second quarter and 22.3% in the first half, an increase of 4.6 percentage points compared to the market share in the first half of last year. Among these, French door refrigerators, a representative premium product line in the U.S., achieved a record of ranking first for 33 consecutive quarters with a market share of 32.5% in the second quarter.

In particular, the 'Family Hub,' which is being evaluated as a product that will lead the future of kitchen appliances, is receiving a positive response from U.S. consumers and driving the growth of premium refrigerators. The 'Family Hub' refrigerator, which won the CES Innovation Award for two consecutive years, provides users with new experiences such as food management, communication, and entertainment through its Full HD touchscreen and voice recognition functions.

Washing machines are maintaining the top spot for four consecutive quarters, recording 19.2% in the second quarter and 19.4% in the first half, as they continue to see sustained sales growth led by the unprecedented 'FlexWash' and 'AddWash'. The 'FlexWash', released in the first half of the year, is an all-in-one premium washing machine that combines a fully automatic washing machine on the top, called CompactWash, with a large-capacity drum washing machine on the bottom. It has gained great popularity among consumers by obtaining the Energy Star certification from the U.S. Environmental Protection Agency (EPA) and significantly improving energy efficiency.

Samsung Electronics signed a letter of intent last June to secure a local production base in Newberry County, South Carolina, and plans to supply washing machines starting early next year. It also plans to strengthen its position in the U.S. premium home appliance market by adding the capabilities of Dacor, a luxury home appliance brand acquired last September.

"As a result of studying the lifestyles of local consumers and developing innovative technologies tailored to them, we were able to achieve the significant accomplishment of ranking first in the U.S. home appliance market for five consecutive quarters," said Kang Bong-gu, Executive Vice President of Samsung Electronics' Home Appliances Business Division. "We will continue to lead the premium home appliance market with products that truly care for consumers."