Korea Electronics Show (KES), Korea's largest electronics exhibition in the second half of the year, opened at COEX in 2017.

Korea Electronics Show (KES), Korea's largest electronics exhibition in the second half of the year, will be held at COEX for four days from the 17th to the 20th. Samsung, LG, and Mercedes-Benz opened large booths, while Dongyang Mirae University, Seoul National University of Science and Technology, KETI, ETRI, and the Korea Venture Business Association participated and presented research results.
Samsung Electronics and LG Electronics each showcased products such as vacuum cleaners, OLED TVs, and smartphones. Samsung introduced a refrigerator equipped with Bixby, while LG introduced the SmartThinQ Hub, a hub that connects to smart homes.

As an extension of its smart home offering, LG set up a home beauty Pra.L booth and exhibited products such as the Derma LED mask and Lift Up Care.

KES selects and announces the Best Product, Design, and Content every year. This year's products include Samsung Electronics' FlexWash, LG Electronics' LG TROMM TwinWash, SonicTier's STA UHD Plug-in, SOS Lab's high-speed 3D LiDAR for autonomous vehicles, Cremotech's LaserBeamPro, and Futuremain's equipment predictive maintenance system. In the content field, the following products were selected: CloudGate, which enables indoor sports, Sotron's portable conference terminal, and Korea Electronics Technology's case-type battery. Cloudgate's indoor sports experience features AJ simulators, screens, high-speed camera sensors, projectors, and kiosks that respond to user movements. The exhibition hall offers hands-on experiences in soccer, pitcher/batter baseball, and archery. Also attracting attention was Innosimulation Co., Ltd.'s motion platform, which assists with training through virtual reality programs, such as indoor sports. Innosimulation has developed: 1) a research simulator and a training simulator for traffic safety education; 2) a railway simulator used for locomotive driver training, featuring hardware identical to actual railway vehicles and realistic driving footage; and 3) a heavy equipment simulator used for training the operation of heavy equipment such as excavators, forklifts, fire trucks, and ladder trucks. In addition, the 'Motion Platform', a motion chair that moves when two people watch VR videos together, was exhibited.
Intel Korea CEO Kwon Myung-sook, who delivered the keynote, outlined the future of autonomous vehicles. "Currently, there are about 150 ECUs controlling a car, but achieving Level 5, which enables full autonomous driving, requires server-level computing power," she said. "Rather than increasing the number of ECUs, we expect the system to evolve toward a structure that integrates and virtualizes ECUs to reduce the number of individual units."

The Internet of Things is being adopted across all sectors, and while a single person generates 1.5GB of data per day, a self-driving car generates 4TB per hour. Kwon added, "In this cyclical structure of edge, network, and cloud, memory and FPGAs will accelerate this virtuous cycle, creating new business opportunities for Intel."