Achieved No. 1 in U.S. home appliance market share of 19.3% in Q3 for 6 consecutive quarters

Samsung Electronics achieved the number one market share in the U.S. home appliance market in the third quarter, marking its sixth consecutive quarter at the top.

Recently, U.S. market research firm Traqline announced that Samsung Electronics ranked first in the major U.S. home appliance market by brand with a market share of 19.3% (based on value). For the third quarter cumulative total, it recorded 18.9%, an increase of 2.1 percentage points compared to the same period last year.

Samsung Electronics refrigerators featuring functions such as 'Family Hub' and 'Food Showcase' showed strong performance.

French door refrigerators (three-door models with the top refrigerator compartment opening left and right and the bottom freezer compartment) which are a representative premium product line in the U.S. recorded 30.8% in the third quarter, maintaining a gap of about 10 percentage points with the second-place brand since the fourth quarter of last year.

In the range category, the premium double oven achieved first place with a 28.8% market share, growing by 11.2 percentage points compared to the same period last year.

Samsung Electronics' 'Dual Door' lineup, which stands out for its differentiated product capabilities, is leading the expansion of the double oven market by garnering an enthusiastic response from consumers.
※ The dual door can be opened above the cooking space or across the entire surface, and is characterized by its ability to be used as a double or single oven.

"Innovative products such as Family Hub and FlexWash are providing convenience to the lives of U.S. consumers, and this is leading to an expansion of market share," said a Samsung Electronics official. "We will continue to lead the U.S. premium home appliance market with differentiated value and technology that prioritizes consumers."