Officially launched on the 5th, a dedicated brand for Generation Y, from rate plans to devices

KT announced that starting from the 5th, it will officially launch the 'Be Y Phone 2,' a dedicated device for the younger generation who value reasonable consumption, at its directly managed online KT Shop and KT stores nationwide.

'Be Y' is an exclusive device brand launched by KT, which has been leading the free mobile lifestyle of the 1020 generation, to provide differentiated services for Generation Y, ranging from rate plans to devices.

The Be Y Phone 2 features a 5.2-inch front and back curved glass design and is equipped with a front camera with enhanced selfie capabilities compared to its predecessor, as well as a rear camera capable of taking clear photos with a larger sensor. Convenient features have also been upgraded, including quick charging that can charge up to 45% in just 30 minutes and a high-speed fingerprint sensor. The retail price is 396,000 won (including VAT).

The Be Y Phone 2 is a product adapted for the domestic telecommunications environment from the 'P10 Lite,' which has been recording high sales since its global launch by Huawei, the world's third-largest smartphone manufacturer. The Huawei P10 Lite model maintained its position as the best-selling Android device in the Japanese smartphone market in October and recorded steady sales in the European market as well.

“Last year, we were able to increase the interest of consumers in their teens and twenties by launching the cost-effective Be Y Phone,” said Lee Hyun-seok, Senior Vice President and Head of KT’s Device Division. “The ‘Be Y Phone 2,’ with its improved design and performance, will be able to deliver a higher level of value to customers.”