Differentiated marketing support using digital devices such as large displays and VR

Samsung SDS announced that it is jointly marketing its retail solution Nexshop to the automotive industry with Harman.

Samsung SDS NexShop is a solution that supports differentiated marketing by providing vivid experiences using digital devices such as large displays (LFD) and VR in car showrooms.

In addition, it analyzes customer behavior patterns through Near Field Communication (NFC), display touch records, and video to provide content and promotions optimized for each customer.

Samsung SDS NexShop is currently implemented in over 350 automotive showrooms worldwide, focusing on premium brands.

Samsung SDS will jointly market the NexShop solution at the Harman Showcase (Harman at CES 2018, 1/8~11, HardRock Hotel) held in Las Vegas during CES 2018.

There are also plans to introduce a version combined with Harman's connected car integrated cloud platform, 'Ignite,' in the future.

Sandip Ranjhan, Senior Vice President responsible for automotive business strategy at Harman Connected Services, stated, “We expect digital innovation to enhance the customer experience and advance the relationship between people, cars, and automakers to the next level,” adding, “Samsung SDS’s NexShop solution offers various to customers visiting car showrooms“It provides a digital experience that further enhances brand customer satisfaction, while enabling improvements in service quality and securing new revenue streams,” they stated.

Lim Soo-hyun, Executive Vice President and Head of Samsung SDS's Solution Business Division, stated, "We plan to actively cooperate with Harman to create synergy in the global market."