Give strength to the Olympic delegation through the KT promotion.
Published2018.02.02 08:00Support for on-site cheering for South Korean short track speed skating through the selection of the 'Y' expedition team
KT announced that it will run the PyeongChang Gold Medal Promotion, offering 500MB of DataKoon to all customers who apply for an online event at KT stores during the PyeongChang Olympics.
In particular, if South Korea wins eight or more gold medals, the data allowance will be increased to 1GB. Additionally, 555 lucky winners will be selected by lottery from among the applicants to receive one box of 'KT 5G Ramen?'. Applications are open to the first 50,000 people each day from the opening day on February 9 to the closing day on the 25th, and the results of the data coupon and prize draw are scheduled to be announced and provided in early March.
'KT 5G Ramen?' was planned to convey the meaning of 'a more convenient and prosperous life with KT 5G, which has become a reality' through the combination of 5G and 'Jin Ramen Gold Edition,' the official ramen supporter of the PyeongChang Winter Olympics. After the opening of the Olympics, a famous chef’s ‘5G Ramen? Recipe’ is scheduled to be released on social media, and surprise events are also planned to be held at locations in Seoul during the Olympics.
Even after the Olympics, the plan is to deliver '5G Ramen?' to various parts of society through online and offline events to raise public awareness of 'the 5G future made possible by KT' and to expand the consensus on 'warm innovative technology that cares for people.'
In addition, 100 members of the 'Y' Expedition will be selected through an online contest and provided with the opportunity to watch short track speed skating live. 'Y' is KT's service brand for the 'young (Y)' generation who value rational consumption. Anyone in their 20s can apply by suggesting a cheering slogan for South Korea's gold medal on the KT 'Y Expedition' website.
The 100 selected participants will be provided with mint-colored cheering outfits and tools from KT's 'Y' brand and will be able to enjoy watching the game while cheering for the South Korean national team. Prizes will also be awarded to the four customers who present the best cheering slogans. KT plans to enhance pride in the 'Y' brand and customer loyalty by maximizing customer care, such as providing round-trip transportation and meals on the day of the event.
"Through the PyeongChang Olympics, KT 5G will come much closer to reality rather than the future," said Executive Vice President Kim Won-kyung, Head of Marketing Strategy at KT. "We will use warm technology to more vividly connect customers who are hoping for a gold medal with the exciting festivities of the Olympics."
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