Micro LED technology equipped with MagicInfo, dedicated signage software

Samsung Electronics is participating in 'ISE (Integrated Systems Europe) 2018,' Europe's largest display exhibition held in Amsterdam, Netherlands, and will showcase a large number of new commercial display products.

At this exhibition, Samsung Electronics unveiled 'The Wall Professional,' a commercial display version of 'The Wall,' which was first unveiled at CES 2018 last January.

This product combines Micro LED technology with MagicInfo, a software solution dedicated to smart signage, enabling convenient creation, management, monitoring, and scheduling of commercial content.

'The Wall Professional' is a product that uses micrometer (µm) ultra-small LEDs and boasts the best image quality among existing commercial display products with a maximum brightness of 1600 nits and support for 'HDR10 Plus'.

In addition, it is designed using a modular method, which eliminates restrictions on screen size and aspect ratio and enables a bezel-less design, allowing it to be utilized in various environments and for diverse purposes, such as museums, art galleries, and hotels.

Samsung Electronics will also unveil the world's first theater-exclusive '3D Cinema LED' at 'ISE 2018'. '3D Cinema LED' maximizes the audience's immersion by providing a viewing environment where brightness and picture quality are not degraded when screening 3D movies.

In conventional 3D movie theaters, it was difficult to have a perfect 3D experience unless you watched from the center of the theater, but with the adoption of '3D Cinema LED' screens, a perfect 3D experience is possible from any position.

Samsung Electronics plans to hold a preview during the exhibition featuring 3D content developed in-house by IMAX and director Luc Besson's film 'Valerian: City of a Thousand Planets' to widely publicize that 'Samsung Cinema LED' technology is optimized for 3D as well as general content.

Samsung Electronics is also unveiling three new models of its 2018 smart LED signage 'IF-D' series. While conventional LED signage uses a method of stacking square cabinets to combine them into modules, limiting it to only flat designs, this product allows for not only concave and convex designs but also curved S-shaped designs, enabling installation on ceilings or slanted walls with maximum aesthetic appeal.

In addition, this product allows for simultaneous installation and disassembly from both the front and rear, making maintenance and service easy, and supports HDR (High Dynamic Range) functionality, resulting in excellent image quality.

Samsung Electronics is also newly introducing two 2018 UHD signage series, the 'QM (450 nits)' and 'QB (350 nits)', at this exhibition. The QM and QB series feature newly applied intelligent image conversion technology that automatically converts Full HD content to UHD quality, providing even clearer video.

It also supports the 'HDR Plus' function, which converts standard SDR (Standard Dynamic Range) content into HDR (High Dynamic Range), and 'Optimal Color Mode,' which analyzes various signage usage environments to provide optimal color.

In addition, Samsung will exhibit the 'Samsung Flip,' which was unveiled at the last CES, at 'ISE 2018' to coincide with its launch in the European market and begin full-scale sales expansion.

The 'Samsung Flip' is an interactive display for meetings that allows users to easily connect IT devices such as computers, smartphones, tablets, and laptops to exchange meeting materials and results. This product features industry-leading touchscreen technology, providing a user experience similar to writing or drawing with a real pen.

In addition, the Samsung Flip won in both the "Digital Signage Hardware" and "Digital Signage Software" categories of the "2018 Top New Technology Award," jointly organized by European commercial AV media outlets "CE Pro (Custom Electronics Pro)" and "Commercial Integrator" during ISE.

"At this exhibition, we have introduced a wide range of innovative new products to our key clients, receiving a positive response," said Kim Seok-ki, Executive Vice President of Samsung Electronics' Visual Display Business. "We will continue to contribute to the development of the display industry with innovative technologies that actively reflect the diverse needs of global B2B customers."