Experience the Olympics Now' Olympic Showcase Opens
Published2018.02.07 16:00Samsung Electronics will open the 'Samsung Olympic Showcase' on the 9th ahead of the Winter Olympics opening.
During this Winter Olympics, Samsung Electronics will operate nine 'Samsung Olympic Showcases' at Olympic Parks and Olympic Athletes' Villages located in PyeongChang and Gangneung, the PyeongChang Main Press Center, and Incheon Airport.
In an experiential space that consolidates technologies such as mobile, virtual reality, and IoT, Samsung plans to deliver its brand spirit 'Do What You Can't' to athletes and fans participating in the Olympics.
The 'Samsung Olympic Showcase' at Gangneung Olympic Park spans 3,069 square meters and allows visitors to experience Samsung Electronics' innovative technologies and virtual reality platforms. It consists of the following: △'VR Experience Zone (Immersive VR Experience)' where visitors can experience various virtual realities using Galaxy Note8 and Gear VR, △'Playful Experience' where visitors can create custom selfie photos and user-created content using Galaxy Note8, △'Unbox Samsung' where visitors can explore Samsung Electronics' product history from 1988 when it first launched mobile phones to the present, Galaxy design philosophy, and Olympic sponsorship history, and △'Smart Home (IoT)' where visitors can pre-experience future-oriented smart homes through Internet of Things technology. Additionally, kids lounges, customer service zones, and special event zones have been created to ensure visiting athletes and fans can experience the showcase comfortably.
In particular, 'Mission to Space VR: A Moon for All Mankind,' which debuts for the first time in the 'VR Experience Zone,' is structured as a 4D virtual reality that realizes the moon's gravity and allows users to perform exploration missions. Additionally, visitors can experience Winter Olympic events such as snowboarding and skeleton as virtual reality on a 4D platform. Visitors can also enjoy fitness games while experiencing alpine skiing and cross-country skiing.
Lee Young-hee, Senior Vice President of Samsung Electronics Global Marketing Center, stated, "Samsung Electronics has served as an official Olympic partner for the past 30 years, striving to enable users worldwide to communicate conveniently and enjoy special experiences through technological innovation that transcends limitations." He added, "Through the 'Samsung Olympic Showcase,' which consolidates Samsung Electronics' innovative technologies, the experience of the 2018 PyeongChang Winter Olympics will become even more enriched."
IOC President Thomas Bach stated, "The showcase presented by Samsung Electronics at past Olympics has provided unforgettable experiences for athletes, officials, and fans," expressing anticipation for the 'Samsung Olympic Showcase' at the PyeongChang Winter Olympics.
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