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LG Electronics AI Smartphone Challenges Premium Phone Market in 2018!
Published2018.02.26 01:27LG Electronics, having showcased a product lineup equipped with ThinQ, LG's artificial intelligence technology, at CES 2018, will also present the V30S ThinQ smartphone with ThinQ applied at this MWC. LG Electronics, which has been underperforming in the mobile premium phone sector, appears to be positioning the V30S ThinQ smartphone to lead the charge into the 2018 mobile premium phone market with artificial intelligence at the forefront.
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V30S ThinQ - New Platinum Gray
Similar to Samsung's Bixby and Apple's Siri, LG executes voice control functions through Google Assistant and connects and controls information on the internet and existing LG Electronics products equipped with ThinQ through Bluetooth and WiFi communication. LG Electronics will also demonstrate at the MWC booth a situation where the LGV30S ThinQ controls other AI home appliances through the ThinQ Zone, a home IoT concept.
In the Vision AI segment, LG Electronics combines camera technology expertise with artificial intelligence algorithms to analyze the shape of subjects and recommend eight different shooting modes suitable for each subject. Additionally, it utilizes AI algorithms to adjust brightness, allowing up to 2x brighter photography in dark environments, and processes subject information, related product shopping, and QR code analysis all at once.
At this MWC, LG also presents the K Series, an affordable smartphone product lineup equipped with an 8-megapixel front camera and 13-megapixel rear camera. Alongside the ThinQ premium products with AI features, the affordable products based on camera technology aim to broaden the choices available to overseas customers.
Hwang Jung-hwan, Senior Vice President and Head of LG Electronics' Mobile Communications (MC) Business Division overseeing this MWC, stated, "We will concentrate AI technology incorporating functions that think from the customer's perspective and consider user convenience to provide substantive value to customers," revealing the company's determination to significantly strengthen the AI mobile sector starting with this MWC and establish itself as a differentiated premium smartphone brand.
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