Three Outstanding AI-Related C-Lab Projects Introduced at U.S. SXSW Trade Show

Samsung Electronics will showcase three outstanding AI-related C-Lab projects that can deliver new experiences at the SXSW (South by Southwest) trade show held from March 11-14 at the Austin Convention Center in Austin, Texas, USA.

SXSW runs from March 9-18 with exhibitions, conferences, and festivals held throughout Austin centered on music, film, and interactive themes. The trade show is an exhibition event where startups and venture companies from around the world present their latest technologies.

The C-Lab projects on display this time include △ 'Toonsquare,' an SNS that automatically creates cartoons matching the text you write △ 'Aurora,' a voice assistant featuring a character with pseudo-hologram technology applied △ 'GADGET,' a real-time advertising intermediary platform utilizing in-game objects, and more.

'Toonsquare' is an AI SNS service that automatically creates comics when you write text, allowing even people who cannot draw at all to create cartoons using the service. After selecting a character provided by the application or a lookalike character resembling oneself and entering a sentence, artificial intelligence analyzes the context, recommends the character's facial expressions and movements, and displays them in comic form.

The lookalike character is drawn using the user's selfie to highlight facial features. It offers various editing functions such as backgrounds, fonts, and speech bubbles, enabling expansion into forms such as webtoons, card news, and picture diaries.

'Aurora' is a visible voice assistant that, when a smartphone is mounted on the device, displays a cute pseudo-hologram character called 'Aurora' that interacts with the user by making facial expressions and gestures while performing voice assistant functions. Unlike conventional voice assistants that communicated only through voice, 'Aurora' creates an emotional connection by making eye contact with the user.

'GADGET' is a real-time advertising intermediary platform that exposes advertisements on objects within games. Existing game advertisements in the form of pop-ups or banners frequently obscure the entire screen or interfere with gameplay through accidental clicks. 'GADGET' has the advantage of naturally applying advertisements to in-game objects or backgrounds, allowing exposure without disrupting gameplay.

Game developers can easily insert advertisements with just a few clicks, and advertisers can expose their ads through real-time bidding on games of their choice. Advertisements are updated in real-time through server communication, and ads matching the player's and game's characteristics are delivered.

Lee Jae-il, Executive Vice President of Samsung Electronics' Creative Development Center, stated, "Recently, many ideas based on AI that improve inconveniences in daily life are being proposed," and added, "In the not-too-distant future, AI technology will be naturally integrated into all aspects of daily life in various forms."