Improved call word recognition engine based on the largest domestic voice data

SK Telecom announced that the user conversation volume of its AI platform 'NUGU' has exceeded 100 million per month, driven by the continuous increase in the number of actual users.

Additionally, the number of monthly active users exceeded 3 million in February, and the cumulative number of conversations over the past 10 months also exceeded 1 billion. It took 7 months for the user conversation volume of 'Who' to initially surpass 100 million, but it has recently shown a steep upward trend and is steadily exceeding 100 million on average per month.

10 billion utterances in 10 months... AI expansion strategy effective

SK Telecom evaluated the significant increase in user conversation volume as the result of its strategy to foster an AI ecosystem that secures real users by incorporating AI into various areas such as T Map, Kids Phone, and set-top boxes.

SK Telecom's 'NUGU' platform is showing remarkable growth in terms of user conversation volume, with the number of monthly active users (MAU) increasing significantly through expansion into various services.

In fact, the monthly active users of 'Who', which recorded 110,000 at the time of the mini launch in August 2017, increased rapidly to 2.36 million in October of last year, which included the Chuseok holiday, after the launch of 'T Map x Who' in September 2017.

Next, by launching 'Cookies Jun3 x Who', which combines Who with the kids' phone mainly used by children, and 'Btv x Who', which combines Who with SK Broadband's set-top box, an environment was created where users can use AI anytime, anywhere.

3.63 million active users in February, laying the foundation for AI's leap forward.

The monthly active users of SK Telecom's 'Who' platform increased significantly during the Lunar New Year holiday in February, reaching 3.63 million. It reached.

SK Telecom evaluated that with the number of monthly AI users exceeding 3 million, it has secured an overwhelming competitive edge over its competitors in terms of scale and has secured the foundation for explosive growth in the Korean-based domestic AI ecosystem.

In general, the IT industry evaluates that when monthly active users exceed 1 million, it is a "successful market establishment," and when it exceeds 3 million, it is a "service that has overcome the "chasm" where demand temporarily stagnates during the transition from the initial market to the mainstream market and has secured a "sustainable and long-term growth engine."

SK Telecom announced that it has improved its wake-up word recognition engine based on user data acquired from over 3 million MAUs, reducing the misrecognition rate to 1/4 of the previous level and increasing the wake-up word recognition rate to 97%.

SK Telecom plans to continue expanding its diverse service areas to secure additional AI users, use the data acquired through these expansions to enhance AI performance, and then expand its service areas again, creating a virtuous cycle ecosystem.

SK Telecom’s Lee Sang-ho, Head of Service Platform Business Division, said, “With SK Telecom’s ‘NUGU’ exceeding 3 million monthly AI users, we have secured a foundation for rapid growth and will be able to lead the advancement of AI in Korea in the future.” He added, “We will continue to expand our AI service area and do our best to ensure that Korea’s leading AI can advance into the global market.”