Contributing to revitalization as a 'digital media tourist attraction' with LED signage
Featuring eye-catching extra-large size and elegant curved design, carrying Hallyu content

Samsung Electronics installed LED signage on the exterior wall of COEX SM Town in collaboration with CJ Powercast and the Korea International Trade Association. The COEX area has been designated as the nation's first free outdoor advertising zone and is expected to transform into a "digital media landmark," earning the nickname "Korean Times Square."

Samsung Electronics installed LED signage measuring 1,620 square meters (approximately 81 meters wide and 20 meters high), which is four times the size of a basketball court, by connecting two sides of the SM Town exterior wall in a curved shape, and additionally installed media with a design made of three products in the K-POP Plaza spread out in front of the building.

The Samsung Electronics ultra-large LED signage installed on the exterior wall of SM Town supports the industry's highest level of 9,000 nits brightness and a resolution (7,840 x 1,952) that is twice that of UHD, delivering high visibility and high image quality.



In addition, it features excellent durability thanks to the application of LED fixture design technology and special aluminum used in aircraft fuselages, making it resistant to climate changes and resistant to warping even after long-term use.

This is scheduled to be used as an outdoor advertising medium to officially broadcast K-POP video content and commercial advertisements starting from the 25th.

An official from the Korea International Trade Association stated, “This project holds even greater significance when considering both its economic effects and cultural achievements,” adding, “We expect Samsung Electronics’ LED signage to play a major role in revitalizing surrounding commercial districts and strengthening tourism infrastructure.”