Digital inverter refrigerator connected to home UPS so it doesn't turn off even during a power outage

Samsung Electronics' regionally specialized 'Digital Inverter Refrigerator', which was launched in the Indian market considering the local living environment with frequent power outages, and its related YouTube advertisement video are receiving a great response and gaining popularity.

In Indian households, where power outages are frequent, a battery-type household UPS (uninterruptible power supply) is commonly used to maintain essential power such as lighting.

If you connect a 'digital inverter refrigerator' to a home UPS, you can keep food fresh by maintaining cold air with low power consumption even in a power outage.

Taking this into account, Samsung Electronics introduced a lineup of refrigerators equipped with a 'digital inverter compressor' that can maintain cooling using only the low power of a home UPS to the Indian market in 2010, and in 2016, expanded its application to include 1-door refrigerators, which are the most popular in India.

Last month, a YouTube commercial for the 'digital inverter refrigerator' depicting the love between a working woman and her mother became a hot topic, resonating with local consumers.

This video shows a mother visiting her busy working daughter's house and worrying that the food in the refrigerator will spoil due to frequent power outages, but the daughter is worried because she enjoys the food her mother makes after work and there is a refrigerator that is not affected by power outages. It warmly portrays the love between a mother and daughter, with the story of the mother reassuring her over the phone.

This video, created by Samsung Electronics India, received a great response from local consumers, surpassing 50 million views in just 15 days since its release on YouTube, and recording over 1,000 comments and 28,000 likes.

Samsung Electronics India Marketing Manager Song Myung-sook said, “Last year, our QLED TV commercial featuring ‘love between a father and a daughter’ received a lot of love, and this year, we are receiving a lot of sympathy from Indian consumers with a video featuring ‘love between a mother and a daughter’ that reflects the Indian society where the number of working women is increasing.” She added, “We will solidify our position as a ‘beloved brand’ in the Indian market with locally tailored products and marketing that takes local sentiments into account.”