Samsung Electronics to unveil new services by adding Bixby to its home IoT platform.
Published2018.05.17 10:00Samsung Electronics held a 'Samsung Home IoT & Bixby' media day at the S-Factory complex cultural space located in Seongsu-dong, Seoul on the 17th. At this event, Samsung unveiled its 'Samsung Home IoT' in conjunction with the intelligent assistant 'Bixby' and explained its AI roadmap and vision.
Samsung Electronics President and CEO Kim Hyun-suk expressed confidence, saying, “We will rapidly change the leadership and landscape of the home appliance industry based on AI technology.”
CEO Kim Hyun-seok emphasized, “In order for IoT to spread to each household, it is essential to go beyond remote control of individual devices and connectivity between devices and provide intelligent services tailored to each user,” and said, “The ‘Home IoT’ technology, which we have focused our research and development on so far, will meet ‘Bixby’ to present even more advanced products and services.”
To this end, Samsung Electronics integrated and linked all of its IoT service clouds into the 'SmartThings Cloud' at the end of last year, and this year, it launched the 'SmartThings App' to enable easy connection and control of all of Samsung's IoT products, and is expanding the application of 'Bixby' across the company.
Samsung Electronics has applied Bixby to major home appliances such as 2018 TVs, refrigerators, air conditioners, and washing machines in addition to mobile phones, and plans to expand it to various product groups such as ovens and robot vacuum cleaners in the future.
In addition, in the second half of this year, we will introduce the 'SmartThings Hub' to the domestic market, which will be able to connect and control not only Samsung products but also third-party devices such as light bulbs and sensors. It is expected to provide convenience to consumers in connecting various smart devices.
Executive Director Lee Geun-bae emphasized, “The core of AI technology is understanding users in complex environments and proactively providing necessary services,” adding, “Samsung Electronics has the best multi-device competitiveness and has a high level of user understanding accumulated through customer contact points, giving it a great advantage in the AI field.”
Samsung Electronics plans to apply AI to all of its IoT products by 2020, while strengthening next-generation core AI technologies such as language, vision, and data, centered around Bixby.
Samsung Electronics also plans to expand its own AI research organization while strengthening collaborations and strategic M&A with research institutes and companies possessing outstanding technology and talent.
On this day, Samsung Electronics showcased various IoT services that can be experienced in real life through major products that have evolved one step further with the application of 'Bixby', such as Family Hub, Wind-Free Air Conditioner, FlexWash, and Smart TV.
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