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Honor 10 officially launched in Indonesia

Google 우선 소스Published2018.08.03 15:50
AI 2.0 camera that recognizes dynamic subjects
Not only selfies, but also powerful gaming performance

Huawei's sub-brand Honor has officially launched its 2018 flagship smartphone, the Honor 10, in Indonesia. The Honor 10 is poised to appeal to Indonesian consumers with advanced technology, including a powerful camera enhanced by AI 2.0 technology, an avant-garde design, and an improved GPU Turbo.

Equipped with AI 2.0 technology, the Honor 10's 24-megapixel/16-megapixel dual AI cameras can recognize 22 different types of objects and over 500 different situations in real time. It can identify the outlines and locations of dynamic objects like landscapes, plants, animals, and even waterfalls. Furthermore, the Honor 10 can identify multiple objects in a single image with Semantic Image Segmentation technology.

AI 2.0 technology is supported not only on the rear camera but also on the 24-megapixel front camera. 3D facial recognition optimizes facial detail and detects over 100 facial features with pixel-level accuracy. It supports a variety of lighting effects, including studio lighting. 3D facial recognition also creates a bokeh effect, capturing every subtle facial feature, even in group selfies.

There will be an AIS software upgrade for the Honor 10 in the future. Automatic Image Stabilization (AIS) compensates for device shake and minimizes blur when capturing photos or videos. It detects whether the device is still in your hand with 98% accuracy within 0.2 seconds and automatically sets the exposure and frame using AI screen recognition.

The Paris Aesthetics Center designed the Honor 10's 3D glass back with a nano-optical coating composed of 15 sparkling color layers. The Honor 10 features a 5.84-inch FullView FHD+ display with a 19:9 bezel-less display and an 86% screen-to-body ratio, along with an industry-first front-facing ultrasonic fingerprint sensor under the glass.

GPU (Graphics Processing Unit) Turbo is a hardware-software integrated graphics processing acceleration technology that significantly improves the user experience by reconfiguring the traditional graphics processing architecture in lower-layer systems. It increases graphics processing efficiency by 60% while reducing SoC energy consumption by 30%.

Additionally, the Honor 10 is powered by its own built-in NPU processor. It offers 4GB of RAM, 64GB/128GB of ROM, and a 3,400mAh (standard) battery with fast charging. The Honor 10's battery can be charged to 50% in 25 minutes.

James Yang, President of Honor Indonesia

“We want to not only make great products, but also co-create a new lifestyle with young people around the world,” said Honor Indonesia President James Yang. “We aim to become one of the top three smartphone brands in Indonesia within the next three years.”

Honor also announced partnerships with gaming partner Gameloft, live streaming apps Bigo Live, Live.me, Nonolive, Kittylive, Uplive, 17, and short film app Kwai Go. Honor will work closely with its strategic partners and the Honor community to co-create brand experiences for Indonesia's digital natives.

“GPU Turbo is designed to improve energy efficiency and overall performance when playing graphically intensive games,” said Arthur Constant, President of Gameloft Indonesia. “These improvements will definitely deliver the gaming experience we want to provide to our users.”

Honor is rapidly expanding overseas, including in Indonesia. In the first half of 2018, Honor achieved a 150% year-over-year increase in international sales outside of China. Honor recently announced its first-half sales results in Indonesia, achieving 100% month-over-month growth for the first half of 2018. In May of this year, Honor surpassed Apple in sales to become Russia's second-largest smartphone brand. Honor is also the fastest-growing smartphone vendor in India. In the first half of 2018, Honor's sales and revenue in India increased by 300%.
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