LG and Samsung differentiate their lineups without functional differences.
Thoroughness in ensuring premium customers are taken care of
Huawei's promotions targeting practical customers

Pleasing everyone is difficult. Therefore, targeting a specific segment of the population can be more beneficial than targeting an unspecified majority.
G7 derivatives targeting practical consumers
LG Electronics will unveil the 'LG G7 One' and 'LG G7 Fit' at 'IFA 2018' held in Berlin, Germany from the 31st to September 4th. The two products are derivative models of LG Electronics' 2018 flagship smartphone, the 'LG G7 ThinQ', and are almost identical to the original model except for the lower cost achieved by downgrading the processor.

Both products have inherited the features of the existing G7 ThinQ, such as the 'Super Bright Display' that ensures visibility even outdoors, 'Google Lens' that provides information about objects seen by the camera, 'DTS: X' surround sound that applies surround sound effects regardless of the type of sound source and the Hi-Fi Quad DAC, and the 'Boombox Speaker' that provides deep resonance like a speaker when placed on top of a hollow object.

In terms of stability, both products not only meet the highest level of waterproofing and dustproofing, IP68, but also pass the MIL-STD 810G (mil-spec) military standard recognized by the U.S. Department of Defense. There are a total of 14 items that must be passed: drop test, low temperature (packaged/unpackaged), humidity, high temperature (packaged/unpackaged), vibration, solar radiation, low pressure, dust, waterproofing, thermal shock, salt spray, and rain resistance.

LG Electronics MC Business Division Vice President Hwang Jeong-hwan emphasized, “Products that maintain the G7’s functionality while reducing the burden will broaden the range of choices for customers when making purchases.”

Meanwhile, the G7 One is equipped with 'Android One', allowing you to experience the original Google OS environment with a minimum number of apps.
Centum System refrigerator reflecting European characteristics
On the 28th, LG Electronics launched its "Centum System" refrigerator, featuring improved compressor energy efficiency and durability, in the European premium refrigerator market. The new product features a 384-liter capacity top-freezer and bottom-freezer design. Its energy efficiency is up to 40% higher than Europe's highest A+++ standard.

LG Electronics also offers a 20-year warranty on key components in its new products. Considering that customers typically use their refrigerators for about 10 years, the durability of these new products exceeds customer expectations. This is largely due to the role of LG Electronics' unique core component, the 'Inverter Linear Compressor'.

Inverter linear compressors, whose motors move in a "straight line," reduce energy loss during power transmission, achieving over 18% higher efficiency than standard inverter compressors. Furthermore, inverter technology, which allows the motor to freely adjust speed, allows for more precise control of refrigerator temperature. This also reduces vibration and noise.

The new product has improved refrigeration performance by being equipped with freshness functions such as 'Linear Cooling', which always manages the internal temperature within ±0.5°C, and 'Door Cooling', which installs a separate cold air hole at the top of the refrigerator and sends cold air directly to the food stored in the door.

In Europe, kitchens traditionally occupy limited space in homes and strict energy regulations for appliances. Consequently, top-loading and bottom-freezer refrigerators, which excel in space efficiency and energy efficiency, are becoming mainstream products. Top-loading and bottom-loading products account for nearly 60% of the entire European refrigerator market in terms of sales.

LG Electronics H&A Business Division Kitchen Appliance Business Unit Vice President Park Young-il emphasized, “Based on differentiated core components and technological prowess, we will continue to release high-performance, high-efficiency products and lead the global refrigerator market.”
Samsung Electronics Targets Eastern European Premium Home Appliance Market
Samsung Electronics has achieved a significant market share in the washing machine and refrigerator markets in Poland, the largest home appliance market in Eastern Europe. Since its introduction in February of this year, its QuickDrive washing machines, which cut washing times by half while maintaining washing performance, have become a sensation across the European market, including Poland.

Samsung Electronics more than doubled its share of the premium washing machine market priced at 700 euros or more compared to the same period last year, driven by the success of its QuickDrive washing machines in the Polish market.

Samsung Electronics, which has held the top spot in global refrigerator market share for six consecutive years since 2012, has also maintained an overwhelming lead in Poland's overall refrigerator market with a market share of over 30% since 2012. It showed a steep growth from 30% in the second quarter of 2017 to over 60% in the second quarter of this year, widening the gap with the second-place company by more than four times, effectively dominating the premium washing machine market.

In particular, in the built-in refrigerator sector, which was first introduced in March of last year, the company has more than doubled its market share in just over a year, taking first place with a market share of over 30%, and is recognized by consumers for its differentiated product capabilities.

Samsung Electronics opened a premium built-in product showroom, “Cook Story by Samsung,” in Warsaw, the capital of Poland, in September last year and is actively marketing its products.

Tae-Hwan Hwang, Managing Director of Samsung Electronics' Home Appliances Division, said, "Our premium home appliances, including built-in appliances, are receiving a positive response in Poland thanks to our differentiated technologies and active marketing." He added, "We will strive to provide better value to consumers based on innovative products that actively reflect the needs of local consumers."
Kimchi Plus targets consumers who want to store a variety of foods.
On the 28th, Samsung Electronics launched the 2019 model of the premium kimchi refrigerator, 'Kimchi Plus,' which provides specialized storage according to the characteristics of not only kimchi but also other foods.

'Kimchi Plus' can be used to store not only various types of kimchi, but also ingredients that are difficult to store, such as bananas and potatoes. The 'Kimchi Plus' lineup has been expanded from the existing '4-door' to '3-door' and 'lid-type' products, broadening the range of consumer choices.

The 2019 "Kimchi Plus" 4-door model features constant temperature technology, allowing only a minute temperature deviation of ±0.3℃. A new feature, "Crisp Mode," has been added, which slows down the fermentation process by storing kimchi at -5℃ for 60 minutes per day, allowing you to enjoy its crisp flavor for a longer period of time.

In addition, ▲it can be used to custom-ferment specialty kimchi such as low-salt kimchi, dongchimi, and kkakdugi that are easy to freeze, ▲a storage mode for grains and soy sauces that are prone to bugs or spoilage, and ▲it is equipped with specialized storage functions such as a medium and low-freezing mode for consumers who do not have enough freezer space.

In particular, the 'potato and banana mode' for ingredients that need to be stored at room temperature, such as root vegetables and tropical fruits, has been expanded to include not only the 4-door model but also the 3-door model.

The 3-door model features Korea's only "Home Bar," allowing you to conveniently store and retrieve frequently consumed items like kimchi, side dishes, and snacks without worrying about losing cold air, all without having to open the entire door. The 4-door and 3-door models also feature new IoT functionality via the SmartThings app, allowing you to record the contents and storage dates of each compartment and kimchi container, check for any abnormalities in the product, and analyze usage patterns.

The Kimchi Plus lid-type product has been designed to allow both the left and right compartments to be switched to freezer mode, in response to the increasing number of consumers who feel that their freezer space is insufficient. Additionally, the lid-type electric model achieved the 1st grade in energy consumption efficiency, reducing the burden of electricity bills.

Lee Moo-hyung, managing director of Samsung Electronics’ home appliance business division, said, “Samsung Kimchi Plus is a product that reflects the consumer trend of wanting to store various foods professionally,” and “In particular, the 2019 new product is expected to be able to experience the differentiated value of ‘Kimchi Plus’ as it is being introduced in a 3-door and lid type in addition to the existing 4-door type.”

Loyal and affordable Huawei smartphones and tablets
On the 28th, Huawei Consumer Business Group launched the 'Dream Box' package, consisting of Huawei's first domestic self-sufficient smartphone, the 'Huawei Nova Lite 2' and the 'Huawei MediaPad T3 10', through KT M Mobile, targeting smart and practical consumers.

The Dream Box package offers a variety of benefits, including a waiver of device installment principal when signing up for a 24-month contract, starting with KT M Mobile's 18,000 won plan. Furthermore, you can enjoy additional KT M Mobile benefits, such as waived activation and USIM fees, free Olleh Wi-Fi, and up to 18,000 won in discounts on affiliated card payments, allowing you to purchase cost-effective smartphones and tablets at even lower prices. Additionally, to celebrate the launch, KT M Mobile is running a promotion where the first 500 customers will receive a 30,000 won coupon for the smartphone accessory shopping mall 'M Shopping' and a special coupon for the education portal Edupang.

The Nova Lite 2 features a 5.65-inch HUAWEI FullView Display, a thickness of approximately 7.45mm, and a lightweight 143g, making it highly portable. The 13-megapixel + 2-megapixel dual rear camera and 8-megapixel front camera combine high-resolution photos with intelligent recognition features like face unlock, providing an efficient user experience.

The MediaPad T3 10 boasts a durable, unibody aluminum construction. Its lightweight and slim body, weighing just 460g (including the battery), enhances portability and usability. The HD display (1280x800) with a wide viewing angle delivers a crisp, clear image, while also supporting low-light and eye-saving modes. Furthermore, genuine Microsoft Office is preloaded to enhance mobile productivity.

Meanwhile, Huawei is offering a three-month free panel warranty service for all domestic official products of the Nova Lite 2 to all buyers.