Robotic Process Automation Technology
Introduction to 120 tasks across 12 job groups
Adding over 100 more jobs by the end of the year
LG Electronics is introducing AI and robotics technology to office work to improve work efficiency.

Since the beginning of this year, LG Electronics has implemented Robotic Process Automation (RPA) technology across 120 tasks across 12 job functions, including sales, marketing, purchasing, accounting, and human resources. The company plans to apply this technology to over 100 additional tasks by the end of the year.

RPA is a technology that automates repetitive and standardized tasks that people must handle using robot software. That is, robotic software performs tasks that previously required manual intervention, such as logging into company systems, downloading data, and entering it into reports in specific formats.

For example, robot software can apply information such as sales performance sent by email from each corporation and exchange rates downloaded from the internal system to create a report in the form of a report and send it by email to the person in charge, or access the transaction system to compile sales information by store and automatically enter it into the company system.

The amount of work currently handled by robotic software is equivalent to over 3,000 human hours per month. This reduces the time spent on data retrieval and organization, allowing employees to focus on more valuable tasks like analyzing and solving problems.

LG Electronics is utilizing not only robotics technology but also AI technologies such as big data and deep learning in office work.

LG Electronics has been utilizing a monitoring system developed using AI technology to proactively warn of default risks in client bonds since early this year. The company analyzed defaults over the past three years and developed an algorithm capable of predicting them. This system enables proactive detection and management of default risks. Indeed, the system has already predicted 65% of defaults since the beginning of the year.

LG Electronics' chatbot service, "LGini," is also AI-based. Since late August, LG Electronics has been operating "LGini," which allows employees to text questions about common company tasks or various internal systems and receive immediate answers.

LG Electronics employees can easily handle everything from inquiries about internal systems and regulations, such as vacation usage policies, promotion/evaluation criteria, and welfare programs, to meeting room reservations and schedule management, all through LGINI. For example, if you type “Find an empty conference room,” Elginy will show you the availability of frequently used or recently used conference rooms and help you make a reservation.

LG Electronics is implementing various initiatives to foster a smart work culture. Monday, the start of the week, is designated as a "meeting-free day," encouraging employees to focus more on their work and eliminating the need to come to work on weekends to prepare for Monday meetings. Furthermore, the company is expanding its "Casual Day" program to five days a week to encourage flexible, smart work, free from formality.

Kang Seung-won, LG Electronics’ Senior Vice President of Information Strategy, emphasized, “Artificial intelligence and robotics technologies are not only helping people focus on more valuable work and establish a culture of working smartly, but are also helping employees achieve work-life balance.”