Intelligent Companion Robot 'Bolly' Unveiled for the First Time
Introduction to the Heartwise Cardiac Rehabilitation Program
'Samsung Knox' fully applied to enhance privacy


Product consumption no longer stops at ownership. The experiences that can be gained from a product have become important. Home appliance manufacturers participating in CES 2020 have also identified this trend and are showcasing home appliances that incorporate AI, IoT, and more.

On the 6th (local time), Kim Hyun-suk, President and CEO of Samsung Electronics’ CE Division, took the stage as the first keynote speaker at CES 2020, the world's largest electronics trade show held in Las Vegas, USA.

Approximately 2,500 people, including media, industry representatives, and clients from around the world, attended the event.

President Kim Hyun-suk defined the next 10 years as the 'Age of Experiences' and unveiled a wide range of Samsung Electronics' latest technologies aimed at providing more optimized experiences and environments for individuals through the perfect combination of hardware and software.

"When most people purchase a product, they expect not just ownership itself, but the positive life experiences it brings, such as convenience, stability, and enjoyment," said CEO Kim. "These individual demands will come together to drive technological innovation."

President Kim continued, “In the era of experience, we must transform spaces and reconfigure cities according to diverse individual lifestyles,” adding, “The human-centered innovation pursued by Samsung can make a significant contribution to solving these challenges.”


peak Personalized care with hardware and AI technology
On this day, Samsung Electronics unveiled its intelligent companion robot 'Ballie' for the first time, emphasizing personalized care that combines advanced hardware and AI technology.

Ballie is spherical in shape, moves freely, recognizes and follows the user, monitors every corner of the house according to user commands, and performs various home care tasks by linking with major smart devices such as smartphones and TVs.

Equipped with On-Device AI capabilities, it can expand its functions as needed, such as acting as a security robot with enhanced security and privacy protection or a fitness assistant.

Following President Kim Hyun-suk, Sebastian Seung, Vice President of Samsung Research, took the stage and introduced 'HeartWise,' a cardiac rehabilitation program developed in collaboration with Kaiser Permanente, stating that AI leadership and industry partnerships are crucial for the advancement of personalized care.

HeartWise utilizes mobile devices to continuously monitor the heart condition of patients with chronic heart disease and enables them to receive timely treatment from medical specialists when abnormal signs occur. This can lower the patient's re-admission rate.


Creating a living space perfectly suited to the individual
Federico Casalegno, Director of Samsung's North American Design Innovation Center, said, "Since everyone has their own unique idea of a home, personalized technology must be applied to homes as well."

Samsung Electronics demonstrated a user wearing the wearable gait assistance robot 'GEMS (Gait Enhancing & Motivating System)' receiving personalized fitness training from a virtual personal trainer while wearing 'AR glasses.' Feedback on exercise results is received via a mobile device.

The evolution of the consumer experience in the kitchen space was also emphasized. Scenarios were introduced in which the IoT refrigerator 'Family Hub' recommends personalized meal plans and recipes, the AI assistant chef 'Samsung Bot Chef' assists with the cooking process, and herbs grown by a home plant cultivator are added to dishes.


Building a safe and convenient smart city
Emily Becher, Executive Vice President at Samsung Next, stated that "70% of the population will live in cities by 2050," adding that "such explosive growth entails numerous challenges."

Samsung Electronics explained how technological innovations based on AI, 5G, IoT, and Edge Computing can bring changes to urban life, categorizing them into three areas: buildings, transportation, and communities.

In the smart building sector, solutions were introduced to minimize the time and effort of residents, in addition to addressing issues such as energy efficiency and pollutant emission reduction.

Executive Vice President Becker mentioned the home IoT applications that Samsung Electronics will implement at 'Raemian Firstige' in Banpo, explaining that residents can easily call an elevator with a simple voice command, check energy usage (electricity, water, gas) and vehicle entry/exit information, and even operate smart home appliances using a single app.

In addition, they shared a smart city vision to contribute to forming a connected community by connecting vehicles with the entire city through the implementation of 'V2X (Vehicle-to-Everything)' and linking people with smart devices.


Prioritize data security and privacy
President Kim Hyun-suk delivered the CES 2020 keynote speech In conclusion, he stated, “We will place the highest priority on data security and privacy so that individuals can enjoy cutting-edge technology more safely.”

Samsung Electronics stated that it is expanding its security platform, 'Samsung Knox,' to mobile, TV, home appliances, and IoT devices, and is continuously researching various technologies that can enhance data security, such as on-device AI, edge computing, and blockchain technology.

Finally, President Kim introduced Samsung Electronics' CSR vision, "Let's Go to the Future Together! Enabling People," and presented the company's social contribution activities related to youth education.

The 'Samsung Innovation Campus' program, conducted for this purpose, was established to foster future talent by providing youth with technology education related to AI, IoT, and cloud computing.

Since the program began in October 2019, more than 20,000 students from 13 countries have received education, and there are plans to more than double the number of participants this year.