Technology was showcased to visitors that enhances daily convenience by organically connecting all household appliances, such as a robot vacuum cleaner checking on pets when no one is home and transmitting safety information to the owner's smartphone.

Samsung Electronics participated in the Korea Electronics Show (KES 2021), held at COEX in Seoul from October 26 to 29.

Samsung Electronics has transformed the entire exhibition space of approximately 900 square meters into a 'Team Samsung Studio' under the theme of 'Fantastic Teamwork for You' to provide visitors with a special experience.

Team Samsung Studio showcases an integrated service that organically controls representative home appliances comprising Bespoke Home, as well as advanced mobile devices such as the 'Neo QLED 8K' and lifestyle TVs packed with the latest video technology, and the 'Galaxy Z Fold3', 'Galaxy Z Flip3', and 'Galaxy Book' equipped with Windows 11, through the 'SmartThings' app, functioning like a single team.

Visitors △Team Samsung for 'The Best Cuisine' △'Clean Clothing Care &You can try out products and content that suit your lifestyle in the exhibition zones divided into four themes: Team Samsung for 'Home Entertainment', Team Samsung for 'Mobile Life', and Team Samsung for 'Mobile Life'.

The Team Samsung Zone for the Best Cooking demonstrates the process where selecting a meal kit stored in a 'Family Hub' refrigerator using the 'Inside View' function and scanning the barcode links with the 'Scan Cook' function of the 'Bespoke Cooker' to automatically set up cooking. In addition, you can customize the 'Bespoke Refrigerator' as you wish using 'Prism 360 Color'.

In addition, you can find a variety of Bespoke appliances, such as water purifiers, dishwashers, and induction cooktops, that will further enrich your kitchen experience.

In the Team Samsung Zone for clean clothing care, the 'SmartThings Clothing Care' service is showcased by linking the 'Bespoke Grande AI' and 'Bespoke AirDresser' with the Galaxy Z Flip 3.

Through this service, you can experience smart, personalized clothing care services such as 'Automatic Detergent Dispensing+', which automatically dispenses detergent and fabric softener based on laundry weight; 'AI Custom Drying', which uses precision sensors to determine the optimal drying temperature and time; and 'Automatic Detergent Purchasing', which automatically connects you to a purchase when you run out of detergent.

In the Team Samsung zone for home entertainment, 'Smart Home Training' will be demonstrated by linking the Neo QLED 8K with the Galaxy Z Flip 3 and Galaxy Watch 4, and mobile content integration using the lifestyle TV 'The Sero', as well as bezel replacement and Art Mode experiences to use 'The Frame' like a picture frame, will also be available.

In addition, you can experience gaming connected to Neo QLED and a PC, immersive visuals from 'The Premier', a premium projector equipped with a dedicated rollable screen and all-in-one sound, and lifelike vivid image quality from 'Micro LED', which incorporates the highest level of existing display technology.

In the Team Samsung Zone for an advanced mobile life, &lUnder the slogan 'Windows 11 Official Partner, One Team, One Galaxy,' we are preparing an experience program where you can encounter the diverse charms of Galaxy mobile products, including the Galaxy Book optimized for Windows 11.

Representative examples include 'My Coordination (Cover+Coordination),' where you can coordinate everything from the cover screen to accessories of the Galaxy Z Flip 3 according to your taste; 'Art Collage,' where you can create custom stickers with the Galaxy Z Fold 3 and S Pen; and 'Quick Body Check,' where you can analyze body composition using the Galaxy Watch 4.

In particular, there will be brand collaboration accessories that maximize the advantages of the Galaxy Z Flip 3, as well as a Galaxy Z Flip 3 'Bespoke Edition' corner where consumers can combine product colors according to their preferences.

Yoon Tae-sik, Executive Vice President and Head of Samsung Electronics Korea, said, “The ‘Team Samsung’ concept showcased at this exhibition signifies contributing to making consumers’ daily lives more valuable through the interconnectedness of various Samsung products,” adding, “Going forward, we will continue to expand integrated and systematic customized experiences based on the connectivity between Samsung Electronics products.”