SK Telecom (CEO Yoo Young-sang) is creating a smart highway usage environment by providing highway information through NUGU.


SKT announced that it recently signed a business agreement with the Korea Expressway Corporation (President Kim Jin-sook, www.ex.co.kr) and will begin providing expressway-related information services through its AI platform 'NUGU' starting on the 8th.

The highway information provided to customers by SKT and the Korea Expressway Corporation through this service includes over 600 items such as highway safety, rest area operations, driving tips, and tourist information, which can be checked via voice on all devices and services that support 'NUGU', such as 'TMAP x NUGU', 'NUGU auto', 'T Phone x NUGU', and 'NUGU Speaker'.

Customers who wish to use highway information can ask the necessary questions on various 'Nugu' devices and services, such as “Aria, what should I do if there is an accident on the highway?”, “Aria, tell me how to pay unpaid highway tolls,” or “Aria, tell me how to drive when it snows.”

Through this service, SKT and the Korea Expressway Corporation allow customers to check [the] that they previously had to verify through call centers, sales offices, or the internet.We expect that information can be checked more easily and conveniently through the AI platform at high speeds.

In addition, to commemorate the launch of this service, SKT is holding an event for 'TMAP x NUGU' users until November 21.

Customers who wish to participate in the event simply need to say the event message “Aria, what should I do if I have an accident on the highway?” on TMAP. Afterward, they can register their participation information on the event page.

Customers who participate in the event will be entered into a draw to win a Hi-Pass terminal (100 winners) and a 10,000 won SK Energy gas voucher (300 winners).

Lee Hyun-ah, Head of SKT AI&CO, stated, “I am pleased to be able to conveniently provide highway information to customers through ‘Nugu,’” adding, “We will continue to pursue ‘Nugu Everywhere,’ which provides a convenient life to customers anytime and anywhere.”