Standardization of software architecture and expansion of controller OTA updates
Genesis G90, equipped with Level 3 autonomous driving function on highways

As part of efforts to strengthen the competitiveness of its electric vehicle products, Hyundai Motor Company is moving to implement the 'All-Connected Car' by 2025.

Hyundai Motor Company announced at the '2022 CEO Investor Day' held on the 2nd that it will invest 12 trillion won by 2030 to strengthen software competitiveness, including connected cars and autonomous driving.

The plan is to provide customers with a new car-like experience through continuous vehicle updates and customized services completed by analyzing the massive data generated from connected cars.

To this end, Hyundai Motor Company is pursuing software architecture standardization and expanded application of controller OTA update functions.

Hyundai Motor Company has decided to break away from the current situation where controller configurations are fragmented by vehicle model and establish a system that can develop controllers more effectively by reducing development complexity through the introduction of a standardized software architecture and application of an integrated controller.

This will reduce the number of controllers applied to vehicles to one-third of the current level by 2030.

The controller OTA update function, which was first installed in the GV60 last year, will be installed in all new vehicles starting later this year.

Hyundai Motor Company by 2025In addition to applying the controller OTA update function to all 23 vehicle models (17 Hyundai models and 6 Genesis models) including electric vehicles, the company plans to significantly expand the controllers that can be updated with OTA.

Hyundai Motor Company is also committed to strengthening its autonomous driving technology competitiveness, including first applying the Level 3 highway autonomous driving function, 'Highway Driving Pilot (HDP),' to the Genesis G90 later this year.

In particular, if the international regulations for autonomous driving technology, which currently have a maximum speed of 60 km/h, are relaxed in the future, the driving speed will be increased and functions will be improved through OTA updates.

In addition, Hyundai Motor Company is suggesting new ways of transportation by utilizing autonomous driving technology.

Motional, a self-driving joint venture with Aptiv, plans to commercialize Ioniq 5-based robotaxis in some parts of the U.S. starting in 2023, while launching a self-driving delivery service in Santa Monica this year.

Separately, the 'Roboride' service utilizing Hyundai Motor Company's self-developed Level 4 autonomous vehicle will be introduced on a trial basis in major domestic cities in the first half of this year and gradually commercialized from 2023.

In addition, the 'Roboshuttle' based on level 4 autonomous driving technology began pilot operation in Sejong City and Hyundai Motor Group's Namyang Research Center (located in Hwaseong, Gyeonggi Province) last year, and the pilot service area will be expanded to Pangyo, Gyeonggi Province this year.

In addition to autonomous driving, Hyundai Motor Company plans to continue developing technology to provide remote autonomous parking services, including applying the Remote Smart Parking Assist 2 function through future OTA updates.

Hyundai Motor Company is also working on developing a next-generation integrated controller to support the advancement of autonomous driving and autonomous parking functions..

The second-generation integrated controller, which is an improvement on the first-generation integrated controller that was first mass-produced in 2019, will be developed and applied by 2022, and the third-generation integrated controller that will integrate and manage all autonomous driving-related controllers will begin development in 2023.

Hyundai Motor Company has decided to secure specialized capabilities and expand mid- to long-term investments to steadily strengthen its software competitiveness, which is the foundation of connectivity and autonomous driving technologies.

First, we plan to expand sales of software-related businesses such as mobility, connectivity, and data business to 30% of total sales by 2030.

In addition, we will establish software specialized organizations in Korea and overseas to secure and train human resources, while increasing specialized personnel by more than 20% every year to strengthen software capabilities in all business areas.

In addition, it was decided to invest 12 trillion won to improve software competitiveness by 2030.

This is equivalent to approximately 30% of Hyundai Motor Company’s future business investment.

Specifically, KRW 4.3 trillion will be invested in technology development related to new businesses such as connectivity and autonomous driving, KRW 4.8 trillion in strategic equity investments targeting startups and research institutes, and KRW 2.9 trillion in company-wide ICT (information and communication technology)-related investments such as the establishment of a big data center.