▲From the right in the photo: SKT's Shin Sang-wook, AI Service Manager, and Telecons' Park Sung-min, Vice President


SKT and Telecons Sign Agreement for Vehicle HUD Service
"Efforts to create social value through AI platforms, including mid-term symbiosis."

SK Telecom (CEO Yoo Young-sang) signed a business agreement with Telecons, a company specializing in navigation software for finished vehicles, to develop a service that helps with safe driving, contributing to enhancing the competitiveness of small and medium-sized enterprise (SME) services.

SKT announced on the 15th that it signed a business agreement to install the 'NUGU Software Development Kit (NUGU SDK)' in a service that links with Telecons and vehicle Head Up Display (HUD).

HUD is a major vehicle optional device that displays information such as the driver's driving direction, driving speed, current time, and safe driving-related information on the windshield in real time to help the driver drive safely and prevent accidents.

Following this agreement, Telecons HUD service announced that it will provide not only voice guidance to drivers through the Who AI platform, but also various contents such as weather and music through apps connected to the HUD in the future.

Since its establishment in 2004, Telecons has been a specialized development company that provides navigation SW development for domestic and international automobiles and route guidance solutions for various transportation modes, including aviation and maritime.

Telecons has been using T Map Mobility's TMAP API since January 2020 to link popular HUD services with smartphones in a way that is close to the original HUD option.The company has been releasing products and announced that it has secured 100,000 customers in just one year since its launch.

Lee Hyun-ah, head of SKT AI&CO, said, “We expect the telecons HUD service combined with ‘NUGU,’ which has over 10 million MAU, to receive a great response in the automotive aftermarket market.” She added, “We will continue to strive to create social value so that this can become an example of win-win cooperation that demonstrates real synergy between SKT’s AI platform ‘NUGU’ and small and medium-sized enterprise services.”