SK Telecom (CEO Yoo Young-sang) is contributing to the expansion of the domestic media ecosystem by developing and commercializing 'AI-based post-production' technology for K-content exports, in collaboration with New ID (CEO Park Joon-kyung), a digital content and platform distribution company.

SK Telecom announced that it has completed the development of the 'AI-based Post Production (AIPP) automation platform' technology and is moving forward with full-scale commercialization, following a business agreement with New ID in May 2020 and a technology commercialization contract signed last October.

'Post-production' is a technology that removes subtitles, viewer rating notices, copyrighted music, and other elements inserted into video content such as movies or dramas.

SKT and New ID stated that they have combined SKT's AI-based media element technologies with New ID's media content distribution and platform capabilities.

SKT utilizes AI technology to △remove Korean subtitles, broadcaster logos, and PPL images from content △remove on-location and background audio without voice loss △low quality It supports upscaling technology such as 'Supernova', which converts video to high definition.

New ID directly supplies and operates content and broadcast channels on more than 20 global platforms, including Amazon, Discovery Channel, Roku, Pluto TV, and Toobi, and exports reprocessed K-content to the global market through this collaboration.

SKT and New ID stated that the technology was developed in line with the growing importance of 'Media Localization,' which enables the simultaneous globalization and localization of K-content, as global players' interest in domestically produced content increases recently.

Kim Hyuk, Head of Media Support at SKT Global, stated, “We expect that the commercialization of AIPP will expand the export of excellent domestic entertainment content, which has faced localization challenges due to issues such as Korean subtitles and music copyrights, thereby giving further momentum to the Korean Wave in content,” adding, “We will continue to strive to develop ‘media localization’ technologies to facilitate the smooth overseas expansion of K-content.”

Park Joon-kyung, CEO of New ID, stated, “Collaborating with leading global content platforms has allowed us to deepen our understanding of their service structures,” adding, “Based on our cooperation with SKT, we will strive to become a partner that enhances the viewing experience for global K-content fans and contributes to the expansion of the domestic media ecosystem.”