In this hyper-connected era, IT devices are organically interconnected, and providing convenience to users' daily lives is crucial. User experience is also becoming a core value.

Samsung Electronics will present 'Team Samsung Life', which implements a differentiated daily life based on connectivity between devices, at the 'World IT Show 2022' held at COEX in Samseong-dong, Seoul for three days starting on the 20th.

At the Samsung Electronics exhibition booth, you can experience a convenient and enriching daily life created by various mobile and IT devices, TVs, and Bespoke home appliances, such as the Galaxy S22 series, Galaxy Z Fold 3/Flip 3, Galaxy Tab S8, Neo QLED 8K, Bespoke Grande AI, and Bespoke Jetbot AI.

In particular, based on the stories of 5,325 consumers about the various connectivity they desire between Samsung products, four themed spaces (playground, office, study room, and home) were created to present 'Team Samsung Life' created through the organic connection of Samsung Electronics products.

'Playground' turns a quiet night date walk into a special experience.A unique space was created to reflect the story of a couple who wanted to contribute. In this graffiti-decorated space, you can capture footage using the Galaxy S22's innovative Nightography feature, and create special memories while watching it on the Neo QLED 8K and The Freestyle.
The "Home" themed space, designed around the experiences of a busy newlywed couple with both spouses working, automatically transmits cooking recipes by linking the Bespoke Cuckoo and the Galaxy S22, allowing for quick and easy cooking. In the AI laundry room, guests can experience everyday life, where if the Bespoke Grande AI runs low on detergent, it can be instantly reordered via the Galaxy S22.

In the premium living room space, which started from the story of a father who wants to take care of his health as a tech enthusiast, you can conveniently control various home appliances through the Neo QLED 8K equipped with an IoT (Internet of Things) hub, and you can also experience home training by connecting the Galaxy S22 and Galaxy Watch4.

In the 'Office' and 'Study Room', you can experience an efficient work and study environment suggested by various IT, mobile, and home appliance products, including the Galaxy S22 and Galaxy Book 2 Pro. In addition, there are various experiential spaces, such as the 'Cinema Multiroom' consisting of The Premiere and The Frame for art enthusiasts who want to get inspired while relaxing, and the Gaming Multiroom equipped with Neo QLED 8K and gaming monitor Odyssey Neo G9 for young adults who enjoy gaming to relieve stress.

Samsung Electronics Korea Managing Director Taesik Yoon said, "At this 'World IT Show 2022,' we have created a 'Real Life' space based on real stories from customers, allowing them to directly experience the advanced connectivity of mobile devices, home appliances, and TVs." He added, "We hope that you will fully enjoy the value that only Team Samsung can deliver, along with various products in themed spaces such as home, office, study room, and playground."