With the popular characters from Minions 2 applied to Samsung Electronics' Bespoke Jet Bot AI, synergy in marketing between the upcoming Minions 2 and Bespoke Jet Bot AI is expected to increase.

Samsung Electronics is launching a special package for its robot vacuum cleaner, the Samsung Bespoke Jet Bot AI Minions, in collaboration with the popular animation 'Minions 2' on the 20th.

This special package includes a Bespoke Jet Bot AI Mystic White model and a top cover engraved with Bob and Stuart, popular characters from Minions 2: The Rise of Gru, which is scheduled to be released on the 20th. Consumers can choose between the two characters.

The Bespoke Jet Bot AI Minions will be sold in limited quantities at Samsung Digital Plaza and major retailers, and will be priced at 1.59 million won, the same as the existing Bespoke Jet Bot AI. It will also be available for purchase on Samsung.com starting in early August.

This collaboration is attracting attention as it brings together the Bespoke Jet Bot AI and Minions, who share the commonality of being “eternal friends who accompany me in my daily life.”

The Minions, who go on various adventures in the movie, are combined with Jet Bot AI to create a friendly image that explores and cleans various parts of the house.

The teaser video released on the 12th through Samsung Electronics' official YouTube channel has received a great response, recording approximately 4 million views in just one week.

With the launch of the Bespoke Jet Bot AI Minions, Samsung Electronics is expanding the touchpoints where consumers can enjoy Samsung robot vacuum cleaners both online and offline.

Some theaters showing Minions 2, including Megabox COEX, Lotte Cinema World Tower, and Pangyo CGV, will feature photo zones featuring Bespoke Jet and Jet Bot AI and Minions 2. Seven Electromart locations, including Yeongdeungpo, will also feature experience zones.

Additionally, a virtual experience space, Jetland, themed around the Bespoke Jet and Jetbot AI's Double Jet, has been created on the metaverse platform ZEP. Jetland consists of a karaoke room featuring Jet songs, a cinema where visitors can experience various content related to Samsung vacuum cleaners, and a gaming space.

Hwang Tae-hwan, Vice President of Samsung Electronics Korea, said, “We planned this collaboration based on the commonality between robot vacuum cleaners, which operate autonomously at home and become part of users’ daily lives, and Minions, a friendly animated character like a friend.” He added, “We will continue to carry out diverse activities that can deliver enjoyment to consumers by linking them to the characteristics of our products.”