Samsung Display unveiled the 'S'-shaped multi-foldable product 'Flex S', the 'Flex G' which can be folded twice inward, and the 'Flex Note', a foldable display for IT featuring a 17.3-inch panel with a 4:3 aspect ratio, as well as OLEDs for digital cockpits.

The 'Digital Cockpit' product unveiled this time offers excellent design expandability thanks to OLED's unique lightweight and slim structure and thin bezels, and can produce perfect black and deep contrast, creating an aesthetically luxurious feel, especially during night driving.

Samsung Electro-Mechanics exhibited ultra-high capacity automotive MLCCs, which are increasingly being installed due to the expansion of electric vehicles and autonomous vehicles, and camera modules with various functions.

Ultra-high capacity automotive MLCCs, equipped with core technologies such as proprietary dielectrics, supply energy quickly and stably to high-performance semiconductors even in the harsh environment inside automobiles.

Along with this, they also introduced a high-resolution SVM (Surround View Monitoring) camera that helps accurately recognize surrounding conditions and objects during automatic parking or autonomous driving, a Defrost camera that uses a PTC heater (automatic temperature control heater) to remove foreign substances such as frost and moisture from the lens surface, and an IRIS (variable aperture) camera that adjusts the amount of light to increase recognition accuracy in various environments, enabling smooth autonomous driving.

Samsung SDI allows visitors to easily participate We organized the booth with available content.

Along with promoting the battery brand 'PRiMX', which was first unveiled at CES 2022 in January of this year, the company showcased the battery's performance and quality using kiosks and touchscreens.

In addition, it recommended Primax products suited to preferred styles through a 'Build Your Own EV' simulation, and introduced a smart life related to the world of BoT (Battery of Things), Samsung SDI's battery technology, and ESG activities through a virtual character named SAM.

Visitors can participate in various programs and events, including driving experiences, at the 'E-PRIX Samsung PR Pavilion'.

"A Samsung official stated, 'We will use this booth at the site of the nation's first-ever electric vehicle race to showcase Samsung's technological prowess embedded in every aspect of electric vehicles,' adding, 'We expect this to be an opportunity to promote Samsung's efforts for next-generation mobility, as well as our bid to host the Busan Expo to become a smart innovation powerhouse.'"

A video cheering for the Busan EXPO is being screened at the Samsung booth at E-PRIX. (Photo courtesy of Samsung Electronics)

In addition, through its promotional booth, Samsung is widely publicizing its bid to host the '2030 Busan World Expo' to domestic and international fans gathered at the global racing competition. On the 160-inch LED displays on both sides of the exterior of the promotional hall, videos related to the battlefield as well as videos supporting Busan's bid for the Expo are continuously shown, and guidebooks from the bid committee are distributed to visitors.

Meanwhile, the 'E-PRIX' is a city-by-city tour of the world's largest electric vehicle racing competition, the 'Formula E Championship,' and will be held in Seoul on August 13-14 following Berlin, London, and New York, and is organized by the International Automobile Federation (FIA).