Dell Technologies is entering the enterprise data storage market in earnest by launching 'Apex Data Storage Service' to enable businesses to operate their data consistently and advancedly.

Dell Technologies held a press conference at COEX on the 24th and announced the official domestic launch of its service-type offering, 'APEX Data Storage Services.'

Designed to easily scale and flexibly manage storage resources, Apex enables customers to expand their business and IT operating environments and effectively manage storage costs.

Angus Hagerter, President of Dell Technologies International Markets, said of the Apex service, “Consistent and advanced operations enable businesses to achieve consistency in data management, and they can also import and use data from cloud providers such as Microsoft Azure, Google Cloud, and Amazon, enabling efficient data management.”; he said.

According to market research firm Gartner, by 2024, more than 50% of newly built storage capacity is expected to be sold as a service or on a subscription basis.

This represents a significant increase from less than 15% in 2020. Dell sells its industry-leading enterprise storage product line as a service through Apex Data Storage Services.

As an extension of the cloud experience, you can pay only for and scale your storage capacity, operating your infrastructure to meet your service levels.

The service launched this time will have Dell owning and maintaining the entire infrastructure on behalf of users, with options for users to manage it themselves planned to be added in the future.

This portfolio includes APEX File Services, which provides object-oriented support for the S3 protocol. This enables storage use cases to be expanded to cloud-native application development without the need for data copying, thereby improving application agility and control.

Customers who have adopted the APEX data storage service can choose from three performance levels through 'APEX Block and File Services', starting with a minimum of 50 TB (terabytes) and expanding to use it, and contracts are available for one or three years. You can easily subscribe to data storage resources through the web-based management tool, APEX Console, and enjoy a consistent user experience in cloud and service-based IT environments.

Users can directly monitor capacity, performance, and costs in real time and expand their subscribed capacity as needed. According to a Forrester Consulting study commissioned by Dell, customers using Apex Data Storage Services significantly reduced the time and cost required for storage capacity planning and provisioning, and improved the work efficiency of storage administrators.

Dell is partnering with Equinix, a global provider of digital infrastructure, for this offering.

Apex Data Storage Service, provided through Equinix International Business Exchange™ (IBXⓡ) data centers, supports hybrid multi-cloud deployments required for global expansion.

The combination of Apex Data Storage Services and Equinix allows customers to maintain control of their data while enjoying the ease of use of public cloud.

Apex empowers channel partners to provide flexible and streamlined IT solutions to customers. Dell's authorized domestic partners and solution providers receive sales incentives for Apex data storage services, based on consignment sales. Additionally, cloud service provider partners can enhance hosting with Apex Data Storage Services on behalf of their customers.

“Apex Data Storage Service can provide complete control and management of storage resources and provide a new level of elasticity to IT operations,” said Kim Kyung-jin, President and CEO of Dell Technologies Korea. “Since the success of self-service IT simplification depends on the supplier’s technical prowess and support capabilities, Dell will be the most reliable partner for companies that want to focus on business innovation instead of infrastructure management.”