SK Telecom checks the well-being of citizens in 19 districts of Seoul through the 'NUGU bizcall' service.

As part of Seoul's AI well-being check service project, SK Telecom announced that it has contracted with 19 out of a total of 25 districts in a competitive participation project where each district selects an AI call service from a company of their choice, and will provide the 'NUGU bizcall' service.

Seoul's AI well-being check service utilizes AI calls to check on the well-being of target recipients such as single-person households by calling them once per week, and in coordination with administrative divisions within autonomous districts, directly confirms and provides care to relevant households when necessary.

The project period runs from October 2022 to the end of 2023, with three companies including SKT participating with their respective AI call platforms. The project proceeded in a competitive participation format where each district could select the service from the company of their choice under an identical budget.

'NUGU bizcall' allows districts to directly create scenarios for checking on the well-being of target recipients with content tailored to their needs. Customized services are possible, such as adjusting speech speed or changing voice tone to match the characteristics of target recipients.

Additionally, SKT announced that it has adopted a human-touch AI well-being check service that combines 'NUGU bizcall' with the service of (Foundation) Happiness Connect, a social enterprise that manages SKT's 'AI care service'.

'NUGU bizcall' made a full entry into the AI call B2B market in July, and Seoul's AI well-being check service can be viewed as the first commercial case of a paid service since SKT's entry into the AI call B2B market.

Yoon Hyun-sang, Product Manager at SKT A, stated, "Taking this opportunity to provide Seoul's AI well-being check service with NUGU bizcall, we will continue to make efforts so that SK Telecom's AI and ICT capabilities can contribute to building a social safety net."