Samsung Display still holds the top spot in the small and medium-sized AMOLED market share, but it is analyzed that the market share is showing a downward trend amidst the increase in shipments by Chinese companies.

Omdia, Informa Tech's technology research and advisory group, announced on the 28th an analysis of small and medium-sized AMOLED shipment share in 2022.

According to this, in 2022, Samsung Display maintained its top position with a 56% market share in the AMOLED market, while BOE held a 12% share.

Due to shrinking smartphone demand caused by global inflation, total shipments of small and medium-sized (9 inches or smaller) AMOLEDs in 2022 fell 6% year-on-year to 762 million units.

Samsung Display, a leader in the AMOLED market, maintained its leading position by recording shipments of 429 million units in 2022, but its market share decreased from 61% in 2021 to 56% in 2022.

LG Display, which ranked second with a market share of 10% in 2021, recorded a share of 11% in 2022, while BOE surpassed LG Display to take second place with a share of 12% in 2022.

In addition, Visionox and Everdisplay, emerging AMOLED manufacturers and the 4th and 5th largest in China, are steadily increasing their shipments, alongside leading Korean companies It was found that the gap is narrowing.

Omdia stated that the AMOLED market is pinning its hopes on low-temperature polycrystalline oxide (LTPO) technology for low power consumption.

While Samsung has expanded its LTPO-AMOLED mass production capacity to secure orders for premium smartphones, BOE and other Chinese display manufacturers, having mastered existing low-temperature polycrystalline silicon (LTPS) technology, have begun increasing shipments of LTPS-AMOLEDs for mid-range smartphones produced by Chinese smartphone brands located in China.

Hiroshi Hayase, Head of Display Research at Omdia, emphasized, “Although there is still a significant gap in AMOLED shipment share compared to Samsung, BOE has greatly improved its technological capabilities by successfully securing orders for flexible LTPS-AMOLED for the Apple iPhone 12,” adding, “BOE is expected to gradually narrow the shipment gap with Samsung in the small and medium-sized AMOLED market within the next few years.”

He stated, “Korean AMOLED manufacturers will maintain their technological strengths, while Chinese manufacturers plan to lower prices and increase AMOLED shipments to mid-range smartphones produced by Chinese brands instead of meeting the demand for TFT-LCDs,” adding, “However, there is still room for Chinese AMOLED manufacturers to increase their shipments in the future.”