Intel has ushered in a new era for the Intel Core, Intel Evo, and Intel vPro brands with its largest brand change in 15 years.

Intel announced on the 16th that it has announced major changes to client computing branding, including the launch of new Intel® Core™ Ultra and Intel Core processor brands.

The new client brand will be applied starting with the upcoming Meteor Lake processor.

Caitlin Anderson, Executive Vice President and General Manager of Intel’s Client Computing Group (CCG), stated, “Intel’s client roadmap prioritizes innovation and technological leadership, as evidenced by the Meteor Lake products, and focuses on power efficiency and scalable AI. To better align with this product strategy, Intel is introducing a branding system that helps PC buyers easily distinguish between products equipped with Intel’s latest technologies and mainstream products.”

Key changes to the new client branding system include: △the creation of the Intel Core Ultra processor brand for cutting-edge client processors; △the simplification of the Intel Core processor branding system for mainstream client products; △the transition to the Intel 3, 5, 7, and 9 processor system starting with next-generation processors; and △the expansion of the Intel Evo™ Edition platform brand for Intel Evo™ certified products. △ Introduction of Intel vPro® Enterprise and Intel vPro® Essential product labels for commercial systems.

Meteor Lake is a turning point in Intel's client processor roadmap. Meteor Lake will be the first client processor manufactured based on the new Intel 4 process node.

In addition, it is the first client chiplet design implemented with Foveros advanced 3D packaging technology, providing enhanced power efficiency and graphics performance, and is the first Intel client processor to feature a dedicated AI engine, Intel® AI Boost.

The new branding system was designed to reflect Intel's future client technology roadmap. This branding change helps customers more easily distinguish the Intel computing products they need in the market. Furthermore, it is expected to emphasize the excellence of the Intel Core brand, which has been a core element of the PC industry for over 20 years.