▲Pierre-Martin Bos, Executive Director and Head of PBV Business at Kia Motors Europe (Photo source: Kia)

Prioritize developing customer and demand discovery and building a sales network in the European region.
Playing a key role in shaping Kia's global PBV business strategy

Kia Motors has hired a Purpose-Built Vehicle (PBV) business expert with 25 years of experience in B2B and commercial automotive sales, marketing, and integrated solutions, strengthening its capabilities to launch its PBV business in earnest.

Kia Motors announced on the 10th that it has hired Pierre-Martin Bos as Executive Vice President and Head of the PBV Business at its European subsidiary.

Pierre-Martin Bo, Managing Director, is an expert who has worked in various positions, including commercial vehicle sales, marketing, customer management, and business management, across Europe, Africa, and other global regions, starting in 1999 in charge of B2B business at the Italian FIAT Group.

Pierre-Martin Bo, Managing Director, will be primarily responsible for: △ discovering customers and demand in the core European market; △ building a sales network; and △ establishing a dedicated business system for customer management and providing integrated solutions.

Furthermore, it is also important to explore collaboration projects with global customers to supply products optimized for purpose-based vehicles and to concretize Kia's global PBV business strategy.I will be in charge of Hal.

At the '2023 Investor Day' held in April of this year, Kia emphasized its 'customer-centered management system' and declared the PBV business, which provides vehicle products and mobility services specialized in customer demand and needs, as Kia's future core business.

To this end, Kia has introduced a customer-participatory development process that reflects customer feedback from the product and service development stage to provide customized solutions tailored to customer usage purposes. The company is also building a dedicated PBV production plant with an annual production capacity of 150,000 units, with the goal of commencing mass production in 2025.

After launching its first PBV model using a dedicated platform in 2025, Kia plans to offer a full lineup of PBVs ranging from compact to large vehicles, as well as a software-centric specialized solution package and dedicated sales network.

Kia said, “Pierre-Martin Bo, Managing Director, is a top expert in the industry with extensive experience in B2B business, business vehicle sales, customer communication, and business management,” adding, “We expect that he will build an innovative, customer-centered PBV business system by recruiting excellent talent and strengthening organizational capabilities, and contribute to creating demand in major markets such as Europe, North America, and Korea.”