The use of AI tools in the workplace is increasing. In particular, a survey found that 98% of global marketers use AI translation tools.

DeepL, a global AI communications company, announced the results of an AI translation survey targeting global corporate marketers on the 30th.

Research has shown that many companies are leveraging AI tools and that these tools are having a positive impact on their return on investment (ROI).

Seventy-seven percent of global corporate marketers surveyed said they use AI-powered writing tools, and 98% of respondents said they use machine translation specifically.

96% of respondents reported that localization generated a positive return on investment (ROI), and 65% reported that localizing content generated an ROI of three times or more.

Additionally, the need for a proper balance between people and technology was confirmed. Ninety-eight percent of respondents believed that a significant portion of content would be generated by AI within the next two to three years, and 99% of respondents said that AI translations are currently reviewed and supplemented by humans.

This survey focused on translation and localization. While translation preserves the meaning of the source text while converting it from one language to another, localization adapts it to reflect the cultural nuances of the target market. DeepL conducted a survey to understand the impact of translation and localization on business performance, how marketing teams utilize AI translators and AI-based writing tools, and the challenges faced when using AI translators.

Because AI translators can impact workflows, choosing the right AI translator for your localization needs is crucial. Our research revealed that the most important factor organizations consider when choosing an AI translator is support for XML, HTML, and other document formats (23%). Data security (20%) and the availability of an API (Application Programming Interface) (20%) followed.

Meanwhile, this survey was conducted by the American research firm Regina Corso Consulting, and was conducted on executive-level marketers of global companies with more than 100 employees in the United States, Japan, Germany, and France to determine the effectiveness of AI translators in global business.