▲The vehicle-use webOS content platform applied to the Kia EV3 (Photo courtesy of LG Electronics)

Built on webOS, proven by 200 million LG Smart TVs worldwide.
Create a wheeled living space with LG Alphaware, an SDV solution.

LG Electronics is expanding the customer base of its webOS Automotive Content Platform (ACP) beyond internal combustion engines to include electric vehicles, and is expanding the number of content available to enjoy to 12, providing a new customer experience in the mobility sector.

LG Electronics announced on the 26th that it will supply its vehicle webOS content platform for Kia's new popular electric vehicle EV3, which will be released domestically in July.

This is the first time webOS has been installed in an electric vehicle.

LG Electronics first applied its automotive webOS to the new 2024 Genesis GV80 and GV80 Coupe models in October last year.

Since then, the number of vehicles applying webOS has expanded to include the Genesis G80 and Kia Carnival.

webOS is the operating system that powers more than 200 million LG smart TVs worldwide.

LG Electronics developed a vehicle-specific webOS based on the proven webOS for TVs, allowing customers to enjoy a variety of content and services through a UX optimized for the vehicle interior.

Kia The EV3 is equipped with an entertainment system that allows the driver and passenger to enjoy various content enjoyed on mobile or TV through real-time streaming in accordance with driving safety regulations through the vehicle's webOS.

You can use it by subscribing to a car data plan.

Enjoyment has become even more abundant. The vehicle-specific webOS applied to the EV3 provides diverse content through 12 dedicated apps, including LG Channels, U+ Mobile TV, YouTube, Netflix, Wave, Tving, SPOTV Now, Baby Shark Kids World, Stingray Karaoke, Free Games by Playworks, Gold Tower Defense, and El Dorado.

LG Channel is a 'FAST (Free Advertising Streaming TV)' service that allows you to enjoy content for free by watching advertisements.

LG Channel for Cars offers over 80 domestic channels and 400 VODs, including movies, dramas, and animations.

The advantage is that you can watch high-quality streaming videos without the hassle of signing up for membership, and you can also watch news in real time. LG Electronics plans to expand its LG Channel service to the same level as its smart TVs in the future.

The webOS content platform for vehicles is an in-vehicle entertainment solution among LG Electronics' SDV solutions, 'LG αWare'.

This expands customers' living space into their vehicles and provides a differentiated high-definition and high-quality content experience that makes time spent on the road more valuable.

LG Electronics introduced its SDV solution, LG Alphaware, at CES 2024 earlier this year, stating that it envisions cars as a "living space on wheels" powered by SDV solutions.

LG Electronics is leading innovation in the infotainment market by enhancing the customer experience for vehicle users based on the technological prowess and insights it has accumulated in various fields, including TVs and home appliances.

“With the EV3, which is equipped with user-centric innovative technologies, including LG’s in-vehicle webOS content platform, customers will have an enjoyable vehicle experience with a variety of their preferred premium streaming services,” said Ryu Chang-seung, executive vice president and head of Kia’s Customer Experience Division.

LG Electronics Vice President Eun Seok-hyun of the VS Business Division said, “We will continue to introduce innovative automotive solutions that provide differentiated customer experiences to drivers and passengers, including the automotive webOS content platform that provides entertainment experiences in cars.”