Samsung Electronics has opened a new horizon for screen experience by integrating 'Perplexity,' an industry-first generative AI-based search engine, into its 2025 TVs and monitors.

Perplexity is an AI search engine that gathers and analyzes information from reliable sources to provide in-depth answers to user queries and suggest follow-up questions. It provides optimal information on a wide range of topics, including movie recommendations, travel planning, sports scores, and corporate performance analysis.

Perplexity is currently available on 2025 models including Micro RGB, Neo QLED, QLED, OLED, The Frame Pro, The Frame TVs, and M7, M8, and M9 monitors. Users can easily use the Perplexity app by launching the 'Vision AI Companion' by pressing the Apps tab on the TV or monitor screen or the AI button on the remote control.

Samsung Electronics also offers a 12-month free subscription to 'Perplexity Pro' to users of products equipped with Perplexity. We also plan to expand the application of Perplexity to 2023 and 2024 models through OS updates within the year.

“By being the first in the industry to incorporate Perplexity, we can now provide a more special and personalized AI screen experience,” said Hee-young Ahn, Senior Vice President of Samsung Electronics’ Visual Display Business. “We expect that our partnership with Perplexity will allow us to utilize large screens in more meaningful ways.”

“Our mission is to satisfy users’ curiosity by combining traditional search with an AI-powered interface,” said Ryan Foutty, Senior Vice President of Business Development at Perplexity. “We are thrilled to be working with Samsung, the world’s number one TV brand.”

Since first unveiling its "Vision AI Companion" at CES in January, Samsung Electronics has been continuously expanding personalized screen experiences through collaborations with global AI companies. Following the integration of Microsoft's "Copilot" in August, the introduction of Perplexity is expected to further enhance AI-powered TV experiences, including content search, question response, and daily life assistance.