LG Electronics is pushing the functional boundaries of smart home technology with the full-scale launch of its generative AI-based AI home hub, "LG ThinQ ON," in the domestic market. Its core function is to learn and predict lifestyle patterns through daily conversations with customers and to optimally control home appliances and IoT devices.

LG Electronics announced on the 22nd that it will sequentially sell LG ThinQ On and 'LG IoT devices' in Korea through various online and offline channels, starting with its online brand shop.

Unlike existing voice recognition speakers, ThinQ On is equipped with generative AI, allowing it to understand context and remember and execute complex commands. For example, it can handle complex commands like, "Hi LG, turn off the air conditioner and turn on the robot vacuum. Then, turn on the dehumidifier in an hour." It can also control devices by space.

ThinQ On connects with various IoT devices such as smart lights, sensors, and plugs, allowing voice and remote control of regular home appliances just like smart appliances. For example, if you connect a smart plug to your hairdryer, you can turn it off with an app when you're out, and you can control the lights with your voice through a smart light switch.

From a security perspective, LG Electronics utilizes its proprietary security system, "LG Shield," to detect and block external threats and intrusions in real time. Personal information is protected through encryption and key-separated storage, and security verification is conducted from the product development stage.

Connectivity has also been enhanced. ThinQ On has received Matter certification, the smart home standard, and supports various connection methods, including Wi-Fi and Thread, making it compatible with IoT devices from various manufacturers both domestically and internationally. Furthermore, the ThinQ app's integrated hub, ThinQ Play, allows access to approximately 800 app services, including calendars, music streaming, and weather.

LG Electronics plans to expand ThinQ On into various spatial solutions, including modular housing "Smart Cottages," mobility spaces "Spielraum," and apartment complex connectivity services. The AI home market is projected to grow at an average annual rate of 21.3%, reaching $104.1 billion by 2034.

“ThinQ On is the core hub of the AI home that empathizes with and communicates with customers,” said Ryu Jae-cheol, head of LG Electronics’ HS business division. “We will provide a differentiated AI home experience that controls home appliances with generative AI and suggests necessary services to customers.”

The factory price is 246,000 won for the ThinQ On, and the IoT device ranges from 40,000 to 513,000 won. For customers who find installation difficult, a service is also available where a professional engineer will visit to connect AI appliances and IoT devices and create a customized AI home.