Lenovo Korea and Intel joined hands in Seongsu-dong, Seoul, to communicate directly with customers and actively promote the future and innovation of AI PCs.

Lenovo Korea opened a pop-up store and held a press conference at LCDC Seoul in Seongsu-dong on the 17th.

The event was attended by Shin Kyu-sik, CEO of Lenovo Korea, Executive Director Lim Cheol-jae, and Intel Korea Vice President Kim Hyeon-jun.

In his opening remarks, CEO Shin Gyu-sik said, “Although Lenovo PC’s online market is growing rapidly, offline direct experience and communication are still important,” adding, “Seongsu-dong is the optimal location for both cost-effectiveness and trendiness.”

The pop-up store features an AI conveyor belt on the first floor, allowing visitors to create their own Lenovo AI keyring.

On the second floor, there is a space where you can touch and experience Lenovo's various brands, including ThinkPad, Legion, Yoga, and IdeaPad, as well as the latest products, including PCs, tablets, and 3D glasses.


Beyond a simple exhibition, the core of this event is to provide an innovative experience combined with AI.

In particular, all products displayed in this pop-up store are Intel's latest Core Ultra-based AI PCs.

Vice President Kim Hyun-jun said, “The AI PC market will grow explosively in the future,” and added, “Intel will lead the market with differentiated CPU, GPU, and MPU architectures, an ecosystem of over 400 AI applications, and future-leading technologies.”

Lenovo is also focusing on differentiating its AI PCs.

Executive Director Lim Cheol-jae explained, “We are equipped with on-device AI solutions for various customer groups such as gaming, creators, and businesses.” He added, “In particular, the Legion brand has applied various solutions such as ‘AI Plus,’ which optimizes heat generation and performance with AI, ‘Legion Space,’ which is specialized for gaming and creation, and ‘AI Now,’ which focuses on security in collaboration with Meta.”

In terms of service, Lenovo also provides differentiated customer support, including approximately 40 service centers nationwide, 24-hour premium care, and accidental damage protection (ADP).

CEO Shin Gyu-sik said, “In Korea, customers have high expectations for service, so we have a system in place to quickly diagnose and resolve not only hardware but also software issues,” adding, “Our goal is to minimize the time customers cannot use our products.”

Regarding the AI PC market outlook, CEO Shin said, “In 2026, the entire “50% of PCs, and more than 95% by 2028, will be converted to AI PCs,” he said. “As AI becomes more deeply embedded in our daily lives, the need for on-device AI PCs is growing in terms of personal information protection and security.”

The collaboration between Intel and Lenovo is also noteworthy.

Vice President Kim Hyun-jun said, “Aura AI PC was born from interviews with over 10,000 people and over 4,000 collaboration cases,” and added, “We will continue to expand AI-based user-tailored functions such as Smart Mode, Smart Share, and Smart Care.”

At the site, high interest in AI PCs was confirmed among young people, including college students.

Kim Hyun-joon, Intel Vice President, said, “Korea is already leading the trend, with the AI PC penetration rate reaching 40%,” and “This will be an opportunity to experience firsthand the various applications that AI PCs can use to improve academic and work productivity.”

Lastly, CEO Shin Gyu-sik said, “This pop-up store is more than just a product display; it is a place to learn and communicate with customers about the Lenovo brand and AI innovations,” adding, “We will further strengthen Lenovo’s position in the Korean market through continuous investment and communication.”


Meanwhile, the Lenovo pop-up store will be held at LCDC in Seongsu-dong from the 17th to the 30th.It operates in Ulsan. Furthermore, following this pop-up, the "Lenovo Seongsu Store" will also operate on the third floor of LCDC from December 2nd to June 30th of next year.

In addition, a Naver Live broadcast with YouTube creator "Gonago" will be held at 7 PM on the 20th. This broadcast will not only introduce the pop-up store, but also offer discounts of up to 20% on the Yoga Slim 7i Aura Edition, IdeaPad Slim 3i, and IdeaTab.