ElevenLabs opens a new chapter in voice AI innovation in Korea with its audio agent platform.

Eleven Labs held a press conference at the JW Marriott Hotel on the 21st and announced its full-scale entry into the Korean market.

At the event, founder and CEO Mati Staniszewski personally visited Korea and personally explained the vision and innovation of the audio agent platform.

“Eleven Labs has a unique structure that integrates research and products,” said CEO Marty Staniszewski. “We are introducing various products that can be applied to the actual market based on our own developed audio AI model.”

Eleven Labs' text-to-speech (TTS) and speech-to-text (STT) models boast performance that surpasses that of global giants, and it also has the technology to generate and combine music, sound effects, and various audio elements.

In particular, Eleven Labs' agent platform integrates core AI models such as STT (understanding), LM (intelligence), and TTS (speech) in one platform. It works organically.

It is a structure that can be applied to actual work by linking with existing information systems, and continuously improves by testing and monitoring the agent's actions in real time.

Practical application cases are also attracting attention.

At a major European bank, ElevenLabs' AI agent automatically answered customer inquiries, reducing the average handling time from 15 minutes to 2 minutes, and significantly improving customer satisfaction by resolving 50% of all inquiries through AI.

Regarding entering the Korean market, CEO Marty Staniszewski said, “We have developed a model optimized for Korean pronunciation and intonation in collaboration with Naver, LG U+, and others,” and “Domestic innovative companies such as Krafton and SBS are quickly adopting the technology.”

Additionally, it was announced that in the early stages of entering the Korean market, sales would be focused on B2B markets such as movies, broadcasting, and call centers.

To this end, Eleven Labs plans to establish a local engineering team to provide customized solutions to customers.

“Voice and speech will become the most fundamental way for humans to interact with technology,” said CEO Marty Staniszewski, predicting a future where language barriers disappear and AI and voice permeate every aspect of daily life.

He also presented a vision of personalized knowledge and superintelligence being provided in various fields such as education, work, and customer experience.