Schneider Electric will participate in Hannover Messe 2026, held in Hannover, Germany this month, to unveil an operational strategy that combines electrification, open automation, and the use of industrial data. With productivity enhancement, energy efficiency, and the transition of existing facilities emerging as common challenges for the manufacturing industry, this exhibition is expected to serve as a stage to showcase the company's response direction that links power management with automation.

Hannover Messe 2026 will be held from April 20 to 24 at the Hannover Exhibition Centre in Germany, and Schneider Electric will have a booth at Hall 13, Booth C34. As this year's event features AI, automation, robotics, and industrial digital technology as its main agendas, a key point to watch for this participation is how Schneider Electric will demonstrate the connection between power management and open automation.

The booth is organized around five key challenges: operational efficiency, aging systems, labor shortages and skill gaps, data and cybersecurity, and energy efficiency and electrification. The exhibition will feature demonstrations based on EcoStruxure Automation Expert, power operation optimization using ETAP, and integrated demos that handle both power and process data. The company's direction of treating power and automation as a single system, connecting everything from design to operation and maintenance, is effectively reflected in the exhibition layout.

On the 20th, the first day of the event, Jean-Pascal Tricoire, Chairman of the Board, will participate in an official panel discussion at the Hannover Messe. On the 21st, Aveva CEO Caspar Herzberg is scheduled to give a presentation on practical AI in industrial settings and business value creation, while Schneider Electric will also hold a separate showcase for global media and industry analysts on the same day. The schedule appears to be structured to explain actual industrial applicability and business impact alongside a simple introduction of technology.

The significance of this participation lies in showcasing automation, energy management, and industrial software together on a single screen. In a situation where the manufacturing industry is simultaneously required to enhance productivity, decarbonize, modernize facilities, and leverage data, Schneider Electric is placing application methods and connectivity structures at the forefront rather than the technology itself. At the Hannover Messe, the persuasiveness with which this message is implemented is expected to be the criterion for gauging competitiveness.