LG Electronics is partnering with global hotel chain Marriott International to build next-generation smart hotels. The two companies will jointly develop a hotel TV and cloud-based integrated room content and service platform, initially deploying it at 40 hotels in the US and Canada before expanding across Marriott's global brand portfolio.

 

LG Electronics announced on the 2nd that it signed a Memorandum of Understanding at Marriott's headquarters in Bethesda, Maryland on the 25th local time.

According to this agreement, Marriott will set the direction of platform services based on customer experience (UX), hotel operations expertise, and global technology infrastructure, while LG Electronics will be responsible for cloud platform development, integrated device management within guest rooms, and operational technology support.

Existing hotel room entertainment systems required individual server and set-top box construction and operation at each hotel. With cloud-based platform adoption, content and software updates, as well as device status monitoring, can be handled remotely, according to LG Electronics.

 

Guests can use live broadcasts and OTT content on LG hotel TVs in their rooms, and the platform will be further enhanced in the future to allow control of various functions such as room temperature and lighting through a single hotel TV.