Samsung Electronics maintained its record of 25 consecutive years with the most No. 1 rankings in this year's Korean Customer Satisfaction Index (KCSI) survey. The company attributed this to enhanced AI-based features across its flagship product categories and consumer appliances overall.

 

Samsung Electronics announced on the 30th that it claimed the No. 1 position in a total of 9 categories in the '2026 KCSI' survey conducted by the Korean Productivity Association Consulting (KMAC).

 

By category: △TV 29 consecutive years △Mobile phone 29 consecutive years △PC 25 consecutive years △Refrigerator 17 consecutive years △Washing machine 17 consecutive years △Kimchi refrigerator 16 consecutive years △Air conditioner 14 consecutive years △Dryer 5 consecutive years △Cordless stick vacuum 6 consecutive years of No. 1 rankings respectively.

 

In the TV category, the expansion of premium lineups including △Micro RGB △Neo QLED △OLED △Mini LED, and the 'Vision AI Companion' feature, which identifies content context to provide customized information, are reported to have enhanced ease of use.

 

AI technology application expanded across 6 consumer appliance categories.

 

Myung-ho Jo, Executive Vice President of Samsung Electronics' VD Business Division, stated, "This achievement of the most No. 1 rankings in KCSI is the result of our accumulated product technological capabilities and continuous efforts for customer satisfaction. Going forward, we will continue to introduce products and services that make customers' daily lives more convenient based on AI technology and quality."