Samsung Electronics is operating an integrated online and offline special exhibition throughout this month to commemorate the 80th anniversary of JBL, an audio brand under HARMAN. The event combines discount sales, gift promotions, and brand exhibition, comprehensively covering JBL's major product lines, which was established in 1946.

 

Samsung Electronics announced on October 1st that the 'JBL 80th Anniversary Special Exhibition' will run from October 1-31 at major online malls including Samsung.com and Naver, as well as Samsung Store offline locations.

 

 

During the exhibition period, major JBL product lines including portable speakers, headphones, and earbuds will be sold at discounted prices.

The ultra-lightweight portable Bluetooth speaker 'JBL GRIP' with IP68-rated dust-proof, water-resistant, and shock-resistant capabilities is being offered with discounts up to 48%.

The flagship headphone 'JBL TOUR ONE M3', smart home speaker 'JBL AUTHENTICS 300', and flagship earbuds 'JBL TOUR PRO 3' are also being presented with discounts up to 38%.

 

A purchase gift promotion is also running in parallel.

Customers purchasing the AI-equipped microphones 'JBL EasySing Mic Mini' or 'EasySing Mic Duo' will receive a 'JBL GO 5' speaker as a gift, and customers purchasing the Bluetooth speaker 'JBL CHARGE 6' will be provided with an official strap.

 

 

From October 24-31, Samsung Electronics will operate a separate brand exhibition at 'Project Space Line' in Gangnam-gu, Seoul.

The exhibition will introduce JBL's product evolution chronologically from the 1940s to present, and will also conduct on-site demonstrations.

 

The exhibition space will also include a dedicated area for Bowers & Wilkins, a British audio brand that Samsung Electronics acquired last year, commemorating its 60th anniversary.

Along with an exhibition featuring brand history and the advancement of sound technology, all models of the recently unveiled flagship speaker lineup '800 Series Diamond D5' will also be on display.

Details on viewing reservations and programs will be announced through JBL Korea Instagram (@JBLKOREA).