Expanding the market with probes, power supplies, etc. reflecting customer needs
Policy to Strengthen Marketing of Related Measurement Solutions Reflecting IoT Trends

We will always strive to eliminate all obstacles between 'inspiration and realization' in a rapidly changing world.

In a vision statement adopted as a kind of corporate motto, the instrumentation company Tektronix declared that it would strive to narrow the gap between "what they dream of and reality." Tektronix, which has experienced ups and downs since the acquisition of Keithley in 2011, is preparing for a new leap forward using this as a stepping stone.

Kim Kyung-rok, a manager at Tektronix Korea, said, “Last year and this year were ‘difficult times and good times’ for Tektronix,” adding, “In an externally challenging environment, many good new products were released, including products with high price competitiveness, products with better performance than competitors, and products that maximize portability and convenience.”

In fact, Tektronix recently announced that it is receiving a positive response for being the first in the industry to launch a 70GHz band oscilloscope and a spectrum analyzer that offers equivalent performance to competitors but costs only one-third the price.

In addition, Manager Kim stated, “We also provide a learning tool that allows professors to check essential testing situations in real time, such as oscilloscopes, digital multimeters, and power supplies used in universities.”

In addition, Tektronix plans to strengthen marketing activities aligned with IoT trends starting next year. To this end, the company intends to prominently feature IoT-related solutions on its website. "We are also launching customer-tailored power supply products as our next-generation offerings," said General Manager Kim. "For instance, the battery simulation function, which tests mobile phone battery consumption, reflects customer demands."

In particular, it aims for a rebound even in the semiconductor market, where probe solutions have been weak. The company announced its ambition to re-enter the semiconductor market with a new product featuring significantly improved performance in the probe market, where it struggled in the early 2010s due to a late launch compared to competitors' products.