Display of over 80 new Häagen-Dazs products annually
Store interiors can be implemented using 3D modeling and visualization solutions.

Dassault Systèmes announced that it has adopted 'Perfect Shelf,' a solution specialized for the consumer goods industry, for a new commercialization strategy for Häagen-Dazs ice cream.

'Perfect Shelf,' based on the Dassault Systèmes 3DEXPERIENCE platform, is an advanced 3D modeling and visualization application that realistically depicts store aisles, including product shelves, interior lighting, and promotional materials. By providing product display scenarios based on research into consumer spending patterns, it offers strategies to help retailers increase sales. Through this cloud-based solution, companies can collaborate more efficiently with retailers, enhance the consumer shopping experience, and drive brand growth.

In the ice cream market, where over 80 new products are launched annually, market share is determined by product innovation. Companies must consider not only new flavors and formats but also strategic store displays, shelving, and product visibility. General Mills France expands and differentiates the Häagen-Dazs product line and strengthens innovation in the ice cream business through the 'Perfect Shelf' solution.



Stanislas de Maleissye, Director of Category Trade Management at General Mills France, stated, “General Mills selected ‘Perfect Shelf’ to shape a new vision for the ice cream business and provide solutions for customer growth. This collaborative solution offers a new and innovative dimension of category management technology. We expect ‘Perfect Shelf’ to demonstrate its potential across various areas, ranging from product marketing design to retailers’ merchandise strategies.”

Philippe Loeb, Vice President of Consumer Goods and Retail at Dassault Systèmes, said, “Dassault Systèmes’ industry-specific solution, ‘Perfect Shelf,’ is designed to enable global consumer goods companies to collaborate more efficiently with customers and rapidly implement merchandising strategies. Through the cloud-based 3DEXPERIENCE platform, the design process for shopping experiences can be carried out more quickly, flexibly, and at a lower cost.”