People in their 10s to 30s account for nearly 70% of buyers, rather than the middle-aged and older demographic that typically purchases mid-range phones.

SK Telecom announced that sales of its exclusive smartphone, 'Sol,' surpassed 10,000 units just one week after its launch. With an average of approximately 1,500 units activated daily, 'Sol' ranked first in sales among devices released by SK Telecom this year.

Customers in their 10s to 30s accounted for nearly 70% of those who purchased 'SOL,' showing an exceptional customer composition compared to the existing mid-to-low-priced phones, where the main customers were middle-aged and older adults. This is the result of SK Telecom preparing a specialized product targeting the media consumer base from the planning stage.

Interest from netizens is also high. According to our own research, the number of online posts (blogs, cafes, etc.) related to 'Sol' surged by more than double compared to its predecessor, 'Luna,' during the first week after its release. Customers expressed satisfaction with the hardware specifications specialized for media content consumption (5.5-inch Full HD large screen, dual speakers) and the accessory package (JBL earphones, high-capacity external battery, external SD card), and evaluated the 'Sol' positively, referring to it as a 'media package phone' and a 'comprehensive gift set.'

SK Telecom’s Smart Device Division Head, Kim Sung-soo, stated, “‘SOL’ is a ‘media package’ smartphone designed based on SK Telecom’s thorough customer analysis,” adding, “We will continue to strive to provide various benefits and enjoyment to customers who purchase ‘SOL’.”